Tags |
|
|
Links |
|
|
Main Subject - Presentation Skills - Proper Slide Delivery
Frequent PublicSpeakingsSkills.com readers know that the only way to assure your presentation audience will stay with you every step of the way is to maintain proper eye contact throughout your presentation. Proper eye contact involves delivering your presentation as a serie
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
s of one-on-one conversations with each member of the audience, and holding eye-contact with members through to the end of a thought or complete sentence. Most presenters hold eye contact with any one person no more than one second – to effectively bond with your audience, y
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
u need to pump that up to a range more like three to eight.
The image to keep in mind here is that you are never delivering to a group of individuals, but rather to individuals in a group. (When people ask me what’s the largest number of people I’ve ever spoken to, I always
The image to keep in mind here is that you are never delivering to a group of individuals, but rather to individuals in a group. (When people ask me what’s the largest number of people I’ve ever spoken to, I always
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
answer, “one”.)
When delivering a PowerPoint presentation, maintaining proper eye contact becomes difficult if your slides are structured like most we see in the corporate world today – with way more information than the audience can digest before the speaker feels compels
When delivering a PowerPoint presentation, maintaining proper eye contact becomes difficult if your slides are structured like most we see in the corporate world today – with way more information than the audience can digest before the speaker feels compels
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
o start speaking. In order to maintain constant eye contact with members of the audience, you must restrict the volume of information that you toss up on the screen at any one time. Otherwise, you will do what most presenters do, which is to spend much of the presentation l
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
oking at the screen. In fact, you must restrict each new parcel of information to that which can be absorbed by both you and the audience in just a few seconds – ten at the very most.
That will set you up to then smoothly and coherently transfer the information from the scr
That will set you up to then smoothly and coherently transfer the information from the scr
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
een to the audience. We call the procedure for doing this “Absorb, Align, and Address.”
Absorb
When new information appears on the screen, all eyes will follow it, and at this point it is OK, and desirable, for you, too, to look to the screen. By doing so, you “give permi
Absorb
When new information appears on the screen, all eyes will follow it, and at this point it is OK, and desirable, for you, too, to look to the screen. By doing so, you “give permi
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
sion” to the audience to get prepared for what’s coming next. That’s all the screen info should include, too: just enough information to set the stage for what you are going to discuss. At this point, because you are not looking at any individual in the group, you must be s
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ilent.
Rule Number 9: If your eyes aren’t locked, your jaw must be.
When you have absorbed the data bite, you can now think for a moment on how to phrase what you want to say to start off. This would not include expounding on the point, but merely filling out the talking p
Rule Number 9: If your eyes aren’t locked, your jaw must be.
When you have absorbed the data bite, you can now think for a moment on how to phrase what you want to say to start off. This would not include expounding on the point, but merely filling out the talking p
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ints to make a grammatically correct statement.
Align
Once you and your audience have had the opportunity to take in this info, you then need to turn your attention away from the screen, and lock eyes (align) with a member of the audience. This is the most difficult part,
Align
Once you and your audience have had the opportunity to take in this info, you then need to turn your attention away from the screen, and lock eyes (align) with a member of the audience. This is the most difficult part,
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
hysically, to perform, as the natural tendency is to begin speaking as soon as you have formulated your statement.
Address
Locked on, you finally can address your selected member of the audience with your version of the talking point.
Understand that if what you’re address
Address
Locked on, you finally can address your selected member of the audience with your version of the talking point.
Understand that if what you’re address
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ing is a bullet point, this address should not be the actual words. You may always say more than the line on the screen, but never, never any less. Keep in mind that the group will read everything that’s on the screen, so if you put words up there but don’t speak to them, y
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
u are actually insulting your audience: These words aren’t important enough for me to bother with but I wanted to take up your brain’s time and effort just the same.
How many times has this happened to you: You go to a presentation and see slide after slide with all kinds o
How many times has this happened to you: You go to a presentation and see slide after slide with all kinds o
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
f footnotes and small type, or graphs with legends and data to which the presenter never refers? You’re looking at all the elements on the slide trying to figure out which stuff is most important, and then the presenter never even mentions half the stuff you’ve read. How do
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
s that make you feel? For most people, the first slide that contains more information than the presenter chooses not to discuss is the point at which they check out, deciding to figure it all out later from the handout, which, of course, they trash at the first can they see
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
utside the presentation room.
Once learned, the Absorb, Align and Address system is a beautiful thing to behold. Slides designed with this system never suffer from TMI, and thus never have too much for the presenter to deal with. Presenter confidence is high, and the audie
Once learned, the Absorb, Align and Address system is a beautiful thing to behold. Slides designed with this system never suffer from TMI, and thus never have too much for the presenter to deal with. Presenter confidence is high, and the audie
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
nce feels this big time. The audience is forced to turn their attention to you, because there’s not enough information to allow them to jump to their own conclusions. By the same token, you are now able to direct all of your speaking to the audience and not the screen.
But
But
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ere’s the really fun part: When you follow this simple plan for both design and delivery, almost anyone can look and sound like an expert on their subject, regardless of how much prep time they’ve put into rehearsing the presentation! We prove this in our corporate training
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
classes by having participants deliver other participant’s presentations that we have edited and revised to comply with the “rules” (next chapter). Preferably, off course, you would have a good background in the subject matter, so that you can deliver the “meat on the bones
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
part effectively. But if you know to what the talking points refer, and you also know that no more material than you can deliver in just a few seconds will appear, you can actually give a presentation for the very first time and sound like you know what you’re talking about
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.mainsubjects.org.ua/article/34877/mainsubjects-Presentation-Skills--Proper-Slide-Delivery.html">Presentation Skills - Proper Slide Delivery</a>
BB link (for phorums):
[url=http://www.mainsubjects.org.ua/article/34877/mainsubjects-Presentation-Skills--Proper-Slide-Delivery.html]Presentation Skills - Proper Slide Delivery[/url]
Related Articles:
Target Your Market and Save Money
Bookmark it:
|