Main Subject - Business

Too few people are introduced effectively when giving a speech or a presentation. I always advise speake

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rs to write their own intros. It’s sometimes the only commercial you will get.

Additionally, I instruc

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

t them to print reading instructions on the page with the intro. Simply say, “Please read as written.” F

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nny thing, when we have that instruction on the intro, people will work so much harder to do it well – a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nd just the way you have written it. It beats some clown saying, “Well, here’s an old buddy-buddy of min

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

. Never dreamed we’d be paying him to tell us anything about this subject. Let’s give a warm welcome to

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

this fool!”

Being the introducer requires that we create an atmosphere of mutual respect between the au

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

dience and the speaker. We need to answer several questions: Why this speaker? At this time? For this au

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ience and at this place? As a speaker you know how much better the event goes when these questions are a

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nswered.

Here are some pointers: - You are the stage setter.

- Create an inviting environment.

- Do

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

your homework.

- Be really interested in the speaker and subject. Show it.

- Unless the speaker is a c

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

elebrity, use his or her name several times. Audiences forget.

- Be a little bit on the gossipy side. M

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ake the introduction sound like a novel not a textbook. Be sure to answer the audience’s unasked questio

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

, “What’s in it for me?”

- Never introduce a female as “Mrs. John Smith” or in a sexist way.

- When yo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

u make an introduction, speak to the audience, not to the person being introduced.

- Do not upstage or

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ver praise.

- While you are on stage, you are the captain of the ship. Don’t leave the center spot unti

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

l the speaker has arrived. Welcome the speaker with a handshake, nod, smile, or slight touch on the shou

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

lder, and then exit. It’s now his or her show.

- Model good listening.

- Lead the applause. Model the

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ehavior you would expect from the audience.

You may not be compensated for simply introducing a speaker

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

, but the more proficiency you display on the platform, the more desirable you become as a total package

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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