Main Subject - Business

In your face marketing and selling, visual communication dynamics, overwhelmingly influence our thinking and behavior. We are dynamically visual beings by nature. The eye is the

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

most powerful information conduit to the brain -- continually feeding us images that create our perception of the world and shapes how we think, behave and respond.

We think and

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

dream in picture and images and the words we hear are processed and transformed into mental pictures. Images and sounds dominate human communication and as consumers we have come t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

expect media rich, entertaining dynamic visuals in advertising and marketing materials. What was once a trip to a shopping mall to purchase goods and services has turned into a vi

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

sual entertainment event.

Technology, computers, and media arts have influence several generations who have come to expect every newspaper, magazine, video, post card and direct m

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

il letter to bloom into full living color and MTV action.

It’s no longer adequate to think that when making sales & marketing presentations, or presenting seminars, that we can co

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

mmunicate simply by painting word pictures and giving third party testimonials or stories of our products and services. Our customers want and expect quick conveyance of informat

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

on and have a clear preference for pictures that show facts, features and benefits. Using the right visuals communicate faster, clearer, better and advantages the presenter in one

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

-on-one presentations or group presentations.

The technology driving visual communication is only going to become more explosive for improved graphics and images that are far more

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

effective than words or numbers for communicating concepts and ideas. Global business communication is enhanced with symbols and images and will expand the sphere of business cont

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

acts and potential business.

In this escalating, robust, explosion of visual communication, we find that, for those of us, in the presentation business – sales, marketing, custome

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

r service, negotiations, training and speaking requires new skill sets to be competitive. We must let the artist within come out and step outside the traditional box of word commun

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

cations only.

Therefore, we must rewire our thinking – that is our visual thinking.

When making presentations of any kind. We have to remember that every presentation we make is

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

not simply a matter of sharing information – it’s about communicating effectively to persuade, influence, initiate change, sell a product, motivate, and create involvement.

Here

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

re ways to assist you in moving outside the traditional box of word communications for creating more effective visual communication dynamics.

1. Study the trends of high impact TV

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

commercials and magazine ads. Observe the orientation and dynamics of color, design, sound, images and speed.

2. Take an existing power point presentation and redesign it using

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ymbols and images only to covey your message. Experiment with color schemes and layouts.

3. Use 3-D graphics and java to dramatize numbers. So that they jump out at the viewer.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

4. Construct the same presentation several times. Using a combination of symbols, pictures, video, java, layout, color schemes and words.

5. For international business presentatio

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s, design you presentation using the color most associated with the country you’re presenting to. Example: Mexico’s dominant colors are green and red.

Visual presentations dynam

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ics will only become more important as technology expands global business. Media rich presentation will be a primary differentiation for those companies that adopt visual thinking

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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