Tags |
|
|
Links |
|
|
Main Subject - Powerful Presentations Build Your Business
You've set up a meeting with a potential client. You've dressed appropriately, your shoes are shined. You've got your portfolio and your business cards, and you have an idea of what you want out of the meeting. In a word: you want business.
This is the way 95 per cent of small bus
This is the way 95 per cent of small bus
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
iness people approach meetings. However, if you spend a little more time preparing your presentation, you'll make a more powerful impact and will get more work.
The major rule is: when you've landed a meeting, always make a proposal. Have a clear idea of exactly what you want. You
The major rule is: when you've landed a meeting, always make a proposal. Have a clear idea of exactly what you want. You
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
present your proposal via a carefully scripted, and rehearsed, presentation. This is not the time to leave anything to chance, or to wing it.
Before you can create your presentation, you need to know what your proposal is. For example, let's say you're a freelance copywriter appr
Before you can create your presentation, you need to know what your proposal is. For example, let's say you're a freelance copywriter appr
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
oaching a graphics design agency, with a view to being considered as a sub-contractor.
Remembering "WIIFM", (What's In It For Me), you realize that you will need to create your presentation's proposal from the view of the agency.
Before you do anything else, make a long list of W
Remembering "WIIFM", (What's In It For Me), you realize that you will need to create your presentation's proposal from the view of the agency.
Before you do anything else, make a long list of W
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
hat's In It For Them. Why does it make sense for them to sub-contract work out to you?
What's In It For Them is the heart of your proposal. On your notes, make sure you put WIIFT on each page, so that it stays at the front of your mind. It's easy to make the mistake of talking abo
What's In It For Them is the heart of your proposal. On your notes, make sure you put WIIFT on each page, so that it stays at the front of your mind. It's easy to make the mistake of talking abo
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ut what you want, but please don't. You can leave a CD copy of your presentation with the prospect, but again, it MUST focus on how you can help them.
==> Preparing your presentation
The easiest way to prepare your presentation is to use presentation software. If you own Microsof
==> Preparing your presentation
The easiest way to prepare your presentation is to use presentation software. If you own Microsof
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
t Office, then you also own Microsoft PowerPoint, it's part of Office. It's worth taking the time to learn to use PowerPoint. It makes creating an effective presentation easy.
What do you put into a presentation? Your proposal, and supporting material. Remember the agency wants to
What do you put into a presentation? Your proposal, and supporting material. Remember the agency wants to
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
know what's in it for them --- how you can help them make money, save money, and make their lives easier and more pleasant. Everything you include in your presentation --- the kind of work you do, items from your portfolio, testimonials from satisfied clients --- must relate to *th
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
em*.
Think of the presentation as being a combination of a speech, an advertisement for your services, a showing of your portfolio, and a proposal, all rolled into one. Aim to make it around 10 to 15 minutes long. Have some fun with creating the presentation. Include plenty of sli
Think of the presentation as being a combination of a speech, an advertisement for your services, a showing of your portfolio, and a proposal, all rolled into one. Aim to make it around 10 to 15 minutes long. Have some fun with creating the presentation. Include plenty of sli
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
des with bullet points, and graphics.
You can get double-value out of your presentations. Just copy your basic all-purpose presentation onto a CD, and send it to prospective clients. You can also make your basic presentation a download on your Web site.
It's also a good idea to p
You can get double-value out of your presentations. Just copy your basic all-purpose presentation onto a CD, and send it to prospective clients. You can also make your basic presentation a download on your Web site.
It's also a good idea to p
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
rint out some of the slides from any presentation you give personally, so that you can leave the slide copies with the client after the meeting. (Note: don't hand out copies before the meeting. You need to make sure that everyone is paying attention to your presentation.)
==> Cont
==> Cont
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
rol your nerves: rehearsal is everything
Many people hate public speaking. However, if you prepare yourself, you'll be just fine, and each presentation you give will enhance your confidence.
Write your speech out completely. Ask someone else to read it and help you brainstorm ide
Many people hate public speaking. However, if you prepare yourself, you'll be just fine, and each presentation you give will enhance your confidence.
Write your speech out completely. Ask someone else to read it and help you brainstorm ide
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
as. Then leave the speech for a week for a gestation period. You'll find that other ideas will come to you, and you can incorporate these.
As you prepare your speech, you can also prepare the slides in PowerPoint. Use photographs and other graphics, to bring your presentation to l
As you prepare your speech, you can also prepare the slides in PowerPoint. Use photographs and other graphics, to bring your presentation to l
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ife.
When you're happy with the speech, learn it. Practise giving the speech in front of a mirror, then practise giving it as you click through the slides in PowerPoint.
If you don’t have a notebook computer to take with you, take your PowerPoint file along on a disk or CD. You m
When you're happy with the speech, learn it. Practise giving the speech in front of a mirror, then practise giving it as you click through the slides in PowerPoint.
If you don’t have a notebook computer to take with you, take your PowerPoint file along on a disk or CD. You m
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
y be able to borrow a computer. If you can’t, then give the presentation without the file, but leave the presentation CD and notes with the decision maker.
==> Who will be at the meeting? Pitching to decision makers
Before you set a date and time for the meeting, ask who will be
==> Who will be at the meeting? Pitching to decision makers
Before you set a date and time for the meeting, ask who will be
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
attending the meeting. You need to be sure that you'll be making your presentation to a decision-maker in the company. If you can’t get an assurance that the decision maker will attend, postpone the meeting until she can attend.
==> Get an agreement before you leave the meeting
==> Get an agreement before you leave the meeting
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
You've given your presentation. You've made your proposal. Now what?
Now you get an agreement.
This is the "close" in sales-speak. It's the most important part of your presentation, aside from the WIIFM aspect. Many otherwise competent people skimp on the close, because it makes
Now you get an agreement.
This is the "close" in sales-speak. It's the most important part of your presentation, aside from the WIIFM aspect. Many otherwise competent people skimp on the close, because it makes
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
them nervous. However, no matter how nervous you are, you must ask for the sale.
So, in our scenario, as you wind up your presentation, you would ask to become a sub-contractor for the agency. This will lead to discussion, but unless you get an immediate agreement to sign you up,
So, in our scenario, as you wind up your presentation, you would ask to become a sub-contractor for the agency. This will lead to discussion, but unless you get an immediate agreement to sign you up,
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
make sure that you attempt to close at least three more times before you leave.
In the best of all possible outcomes, you won't leave the business before you have a check in your hand. This is your aim. So when the decision-maker says: "Yes, that sounds fine, we'd like to put you
In the best of all possible outcomes, you won't leave the business before you have a check in your hand. This is your aim. So when the decision-maker says: "Yes, that sounds fine, we'd like to put you
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
on our books as a sub-contractor”, you say: "Great, can we make a deal now? I'd like a retainer, and _______ (mention the terms of your services agreement). A deposit of $X would be fine."
Good luck with your presentations. They’re a sure-fire way to build your business in a hurry
Good luck with your presentations. They’re a sure-fire way to build your business in a hurry
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.mainsubjects.org.ua/article/34865/mainsubjects-Powerful-Presentations-Build-Your-Business.html">Powerful Presentations Build Your Business</a>
BB link (for phorums):
[url=http://www.mainsubjects.org.ua/article/34865/mainsubjects-Powerful-Presentations-Build-Your-Business.html]Powerful Presentations Build Your Business[/url]
Related Articles:
Are You Running Your Business Like Eeyore?... Or Like Tigger?
What Exactly Is A Business Model
The Secret to Generating New Prospects
Bookmark it:
|