Main Subject - Business

In part 5 of the program you will learn about:

1. Technology tools for delivering your message to a wide audience
2. How Internet users benefit from hearing your voice

1. Techno

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

logy Tools for Delivering Your Message to a Wide Audience

The following are several ways technology can help you use your voice to deliver your message.

• Review your voicemail messa

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ge for clarity and energy.

• Set up your “on-hold” recording to be something interesting, informative, and valuable for the person on hold. Let them know that this month’s newsletter

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

has just been published and that they may sign up to receive it automatically. Also, you could describe a new product or service or the launch of your new website. Tell them some news

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

bout your company or tell them what makes you and your company different.

• Use your website to deliver a message with your voice.

The PTT Presenter system and the Instant Audio syst

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

em are just two easy-to-use, affordable tools that allow you to better use your website as a communication tool. They allow you to increase the impact of your message with voice narrat

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ion.

Both systems use the telephone to upload your voice to a web-based server for placement on your website or on other websites.

The PTT Presenter enables you to upload your PowerP

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

int presentation to a server, and then add a voice narration to this presentation on a slide-by-slide basis.

Instant Audio is a way to set up voice recordings to play automatically or

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

when someone clicks on the play button.

• It is also useful to have a simple audio creation and editing program. You can make recording of your voice and keep these as records for re

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ference. You can also edit and enhance your recordings so that they run faster. You can edit out things such as a gulp of air or a long undesired pause. My favorite is Sound Forge from

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Sony. It is easy to use and has many powerful features. It is also high value added since it is very reasonably priced.

2. How Internet Users Benefit from Hearing Your Voice

Search

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

engines are now gearing up to recognize audio files. The top engines will soon start to index pages with audio-file content and define pages that have multi-media capabilities as pages

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

that enhance content for the searcher. Soon web pages with multi-media content will be index higher than pages without such content and visitors will remain on pages with high-impact

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

and rich media content longer than on pages with static text and images. Rich-media pages will win out over their static page competitors in two ways.

Voice narration on a website can

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ease the visitor’s burden of having to read text. It also conveys your message in a way that can make the listener understand your interest and enthusiasm for your product, service and

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

desire to help them. Static text simply cannot convey emotion like a real human voice can.

It is hard to convey enthusiasm using just graphics and text.

This makes visiting your web

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

site more interesting and easier for the visitor as they do not have to read they can look at the images and listen. These are both big plusses as far as the visitor is concerned.

***

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

**************************************

I hope this five-part mini-course has given you many ideas for ways you can use your voice to effectively deliver your message. We have covered

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

public address, interpersonal communications and a bit about etiquette and technology. You have learned many different ways of improving the way your message is received by your target

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

audience.”

I also hope that you have gained a greater appreciation of the value of your voice as a marketing tool. Learn to use it effectively, often, and in as many ways as possible

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Main Subject - Speak to Influence Mini-course; Part 5 of 5

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