Main Subject - Business

Everyone knows that color can make a presentation more interesting and stimulating to look at. It can also convey information, as in the differently colored slices of a pie chart.

But color used improperly is

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

worse than no color at all. Bad color choices or combinations can actually distract viewers from your message and can even cause unpleasant feelings in them. The following guidelines can help you use color eff

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ectively in your presentations:

• Too much color can be distracting. Resist the temptation to decorate your slides with a rainbow of colors. Graphic elements (such as charts) should never contain more than fiv

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

colors; text slides should use at most two main colors and a third for highlighting.

• Keep the colors, and their meanings, consistent throughout the presentation. This will unify your presentation and give i

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

t a professional look.

• Even if you've chosen a harmonious set of colors, don't use them arbitrarily. Let the colors to show the relationships between elements, with related things in related colors.

• As wi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

h the colors, keep the text (font) styles in your slides consistent.

• Don't arbitrarily switch colors (of background, text, graphics, or anything else) during the course of the presentation. A change of color

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

should only be used to emphasize key information or to indicate a change of topic or message.

• Don't use red and green at the same time, because colorblind people can't see the difference between them.

• Ba

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ckgrounds consisting of more than one color should use dithering (a gradual blending from one color to the next) for easy viewing. It's usually preferable to use a solid light color (light blue or gray) for the

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

background with a dark color for text. This is the most effective combination for projected slides.

• To help maintain visual consistency, develop a template that you can use to create each slide. A template i

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s just a basic slide containing the background colors, font style, and graphics that will be common to every slide.

• Test your color combinations on the actual projection equipment that will be used, or at le

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

st on a similar type of projector. The projected image will usually appear brighter and more vivid than it does on your computer screen. You may discover that your perfect color scheme doesn't look so perfect w

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

hen projected. It's better to discover this while creating your template than during your presentation.

Color Meanings

Colors in themselves, of course, have no specifically defined meanings. Neverthele

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ss, colors tend to carry subtle, subliminal emotions to viewers, whether by convention or by some natural perceptual process, and you should bear these traditional associations mind when making your color choic

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s.

Color preference:

9% Choose Black - Reliability, Authority, Power, Constancy, Prudence Black feels formal and powerful. Formal clothing tends to be black for this reason.

20% Choose Blue - Tranquil

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ity, Intuitiveness, Trust, Loyalty Peaceful, tranquil blue relaxes the nervous system and increases productivity. People seem to retain more information when reading blue text.

3% Choose Brown - Credibility, S

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

lidity, Strength, Maturity. The color of earth and wood, brown creates a neutral and comfortable environment.

13% Choose Green - Life, Growth, Abundance, Vitality. Green is the easiest color on the eye. It cal

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ms and has a neutral effect on the nervous system.

7% Choose Orange - Warmth, Happiness, Courage, Success. Orange is the color most associated with appetite. It has a broad appeal. Suitable for anything and an

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

yone.

11% Choose Purple - Luxury, Wealth, Sophistication. Purple conveys a feeling of passion, romance, and sensitivity.

14% Choose Pink - Romance, Imagination, Fantasy. Pink feels calm and soft-hearted, with

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

a tranquilizing effect.

12% Choose Red - Power, Warmth, Energy, Determination, Excitement, Passion. Red dominates and grabs attention. It stimulates people to quick decisions and increases expectations.

4% Ch

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

oose White - Purity, Innocence, Sterility. White is cool and refreshing.

5% Choose Yellow - Enthusiasm, Light, Creativity, Spirituality. Yellow draws attention, feels warm, and is the most visible color of all

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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