Main Subject - Business

By learning to speak to a diverse audience, you can broaden your client base transfer the learning to more people. We ne

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ed to be more "PC". Were not talking "political correctness", were talking "Positively Conscious", of who is in our audi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ence and understanding how to make people feel included. The more people feel included, the more they will listen to you

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

use your information and come back for more. If you offend people they will shut down and you will lose them.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

> 1) Use words that include rather than exclude. While some women don't mind being called ladies, in a professional set

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ing the word women is more appropriate. Be "positively conscious" of pronouns when discussing hypothetical cases. I have

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

been inn workshops where the facilitator spoke as though all managers were "he" and all administrative support were "sh

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

". Metaphors are very effective. Remember to mix them. Don't use only sports metaphors. Have a balance. In Europe when t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

hey think of football they think of soccer. Be aware that people have different abilities. Instead of telling everyone t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

stand, you might say everyone who is able please stand, and have a way for others to participate in the exercise.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

2) Learn the demographics of the audience before your presentation, and prepare.

3) Do not assume ev

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

eryone shares your religious beliefs.

4) Look at everyone in the audience and smile at them. Speakers can ha

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e a tendency to visually relate to people who look more like them. Assume everyone wants to be valued.

5) Do

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

not use humor that puts down any particular group. If you are not sure, get feedback from others.

6) Examin

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

your assumptions about people who are different than you. Be open to letting go of those assumptions.

7) Do

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

not be afraid to ask for the correct pronunciation of someone's name.

8) If someone has an accent and you c

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

n't understand them, ask them to repeat what they said slowly, because what they are saying is important to you.
<

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

br> 9) Use methodology in your presentations to accommodate different learning styles. Visual Auditory Kinesthetic

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

10) Be comfortable with silence. In some cultures that can mean respect and attention. Be comfortable with direct

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

interaction. In some cultures that can mean respect and attention. Be comfortable with saying, "I don't know."

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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This is the third of three tutorials about letter writing. Not intended to be a complete work, it's a quick treatment that will have you writing good quality, well formatted letters pretty swiftly if you follow the principles. Here's where we put the three tutorials together and discuss the opening sentence, body and action endings that make letters effective and efficient.

A good risk management effort begins by thinking about risks in terms of them happening (probability) and damage done if the risk is realized (severity). Assigning both a rating .01 to 1 and multiplying the two numbers gives you a good indication of how much time and worry needs to be spent protecting yourself (criticality).

If you're the boss, it's your job to give directions about what to do. Here's how to do better at that important job.

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