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Main Subject - Presentation Skills - The First to Know
To fully understand the rules that govern just how much information you can include in your presentation slides, you need to appreciate a fundamental of human nature – namely, that we have an innate desire to be T
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
he First to Know.
Unfortunately, most of the presentation visuals that we see are designed with the mistaken belief that audiences will actually wait for the presenter to walk them through them. Wrong.
When the
Unfortunately, most of the presentation visuals that we see are designed with the mistaken belief that audiences will actually wait for the presenter to walk them through them. Wrong.
When the
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
technology of communications was slower, we took a more historical approach to news - news was about what happened. We were accustomed to waiting for the news, and news had a time: Did you see the morning paper?
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
Did you hear the evening news?
But with electronic advancements, we came to think of news more in terms of what is happening at the moment. Film brought us motion, but video feeds brought us there. Screens ec
But with electronic advancements, we came to think of news more in terms of what is happening at the moment. Film brought us motion, but video feeds brought us there. Screens ec
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
lipsed paper as the preferred venue for getting the latest. Newspapers folded, first afternoon editions and then even icons of Americana - think Herald Tribune. Instead of being the first source of news in the w
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
orld, to survive newspapers became more feature oriented – providing value only for less perishable and less immediate content.
Cable News Network took a huge gamble that people all over the world would watch new
Cable News Network took a huge gamble that people all over the world would watch new
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
s twenty-four hours a day - news on the people’s timetable, not the providers. News on demand. Fulfillment for those with the desire to be “the first to know.”
What does all this have to do with presentation de
What does all this have to do with presentation de
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
sign? You don’t need to be a news junkie to share a basic trait of humans and other intelligent animals – curiosity. Curiosity is basic to survival, and we have evolved as creatures who need to learn what we ca
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
n quickly. So this same desire that humans have to be the first to know translates to every event that involves new information uptake. During a presentation, audience members want the same control, and are basi
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
cally unwilling to wait for you, the presenter, to help them be the first to know.
Once the curiosity about a slide has been satisfied, audience members usually will give the presenter their attention.
But when
Once the curiosity about a slide has been satisfied, audience members usually will give the presenter their attention.
But when
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
a new slide first appears on the screen, all eyes, like moths to the flame, tune to the new image, and immediately begin the race to be the first to know what the slide is all about. It’s not their fault! They’r
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
e human!
Only when every member of the audience is thoroughly convinced that they know exactly what the slide means will they lend their attention back to what you are saying.
And until this point you realistica
Only when every member of the audience is thoroughly convinced that they know exactly what the slide means will they lend their attention back to what you are saying.
And until this point you realistica
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
lly might as well not be there. Oh, sure, you can act as most do and begin to describe the elements in the slide, but for all intents and purposes, it matters little what you do. You could drop your pants. You
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
could leave the room. You could tell off-color jokes. But until the audience has determined for themselves exactly what all the data and word tracks on the screen mean to them, you have approximately 0% of their
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
attention.
With most of the slides we see in business presentations today, this is where the disaster begins. You see, the typical slide contains so much information that a typical audience member would need mo
With most of the slides we see in business presentations today, this is where the disaster begins. You see, the typical slide contains so much information that a typical audience member would need mo
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
re than 30 seconds just to read the material, much less absorb it. The reading process is delayed, though, because first the viewer tries to decide for herself where to begin, and which piece of information is mo
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
st important. Clues to the relative value of the information are often erroneous, however, as audiences base them on such things as the size of the type or placement on the screen.
For this reason, you must ask
For this reason, you must ask
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
yourself how long it will take the average person to discover for themselves all the information you have in your slide. The more time it takes the average person to absorb and assimilate the information they see
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
, the greater the chance you have to lose your audience.
So what does this tell us? Of course, there is only one truly viable solution, and that is to limit, by all means possible, the amount of information that
So what does this tell us? Of course, there is only one truly viable solution, and that is to limit, by all means possible, the amount of information that
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
is released with each click of your mouse.
The less time it takes the audience to discern the new information, the sooner they’ll get back to you and start to listen to what you really mean to “say” on the slide
The less time it takes the audience to discern the new information, the sooner they’ll get back to you and start to listen to what you really mean to “say” on the slide
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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