Main Subject - Business

Gerald R. Ford said “If I went back to college again, I’d concentrate on two areas: learning to write and learning to speak before an audience. Nothing in life is more important than the ability to communicate effecti

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

vely.”

It’s the number one skill that’s guaranteed to position you head and shoulders above the competition, yet it’s frequently overlooked, according to female speaker, Patricia Fripp.

My own take on having the abi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ity to speak well in public is that it’s probably the single most powerful thing you can learn to do that gives you the ammunition to say “If I can do that, I can do anything”.

If you’ve ever marvelled at the abiliti

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

es of a great presenter, the clever use of words to draw pictures, the confidence and charisma that exudes from the platform and the awe in which they are held, you’ll agree with the above statements.

So why is it th

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

t when it comes to attending training courses, presentation skills are not the automatic first port of call? Could it be to do with that oft quoted (probably misquoted) statistic that speaking in public is feared mor

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

than death? Let’s not go into an examination of quite how ridiculous that would be if it were true. After all, how many of you would really swap places with the guy in the coffin if you were asked to speak at a fun

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

eral?

There’s no doubt that public presenting can get the old palms sweating, but given the benefits you’ll get when you know you can do it well, it really shouldn’t stop you. Let’s examine the causes of nerves so y

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

u lay your fears to rest and get this most important of abilities added to your arsenal of talents, shall we?

First, examine why you’re nervous. There’s always a reason for nerves so examine what the reasons are so

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

you can deal with the cause and go a long way to eliminating the symptom. Note that I say “go a long way to eliminating”, the chances are that you’ll always feel some nervousness which is when you need to remember th

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t nerves are your friends because they keep your senses sharp & show that you want to do well.

Even seasoned performers suffer from stage fright, some had it so bad they could barely perform. Fortunately, the though

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

is usually worse than the task. Once you get started, you’ll often find that your nervousness will disappear. I liken it to knowing that you’re about to tackle a drive round London’s Hyde Park Corner or Paris’s Arc

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

de Triomphe in rush hour. Thinking about it really freaks you out but when you’re in the middle of it, you’re too busy concentrating on not hitting anyone that it’s only afterwards you get to think “Wow, I made it in

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

one piece.”

Some of the most common reasons I’ve found for people suffering from nerves are these:

- Worry about forgetting what you’re going to say

- Worry that the audience will think you’re a fraud

- Worry abou

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

t saying the wrong thing and offending somebody

- Worry that someone will ask a question to which you don’t know the answer

- Worry that you’ll get a dry mouth or get tongue tied

- Worry that you’ll finish too soon

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

or run long

Some of the less common ones I’ve heard were “I’m worried in case there’s a fire alarm halfway through my talk” and “I’m worried that the hem on my trousers will unravel in front of everyone whilst I’m sp

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

aking.”

I could dismiss all these are “silly” or “invalid” and tell you that none of them will ever happen, but the fact is that they often will. (Yes, even the trouser hem thing’s happened to me!). Looking down the

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

list, you can see that there’s a lot you can do to avoid these situations occurring: being well prepared, stating your qualifications in your introduction, knowing your subject matter inside and out, timing yourself

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

everal times during rehearsals, and so on (sorry, I don’t have a magic bean to disable fire bells during speeches).

But so what if any of them still come to pass? What’s the worst that can happen? Well it’s not life

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

or death, you know. You have to learn to keep your fears in perspective. And remember, the audience wants you to succeed. Nobody enjoys a bad speech.

Do what you can to be prepared and don’t let fear of speaking sto

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

you from gaining that most revered of all skills, the one that will impact every area of your personal and business life. Give yourself the very best opportunity of succeeding and you’ll find the rewards are massive

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Why do they create a bad advertising for this fine quality product? It is still a mystery that to me. But we will attempt to figure out why it happens. First of all let’s define what we mean under bad advertising. It is an advertising that has not worked. That is it. The aim of the advertising might be…

Back in the 1760s, the great Dr Samuel Johnson delivered himself of the dictum that ‘promise, large promise is the soul of advertising’. It’s a good thought, a great thought; and I contend that what ...

Unfair dismissal termination of employment. Taking the decision to terminate employees should not be taken likely. A failure to follow proven human resource and industrial guidelines wil likely result in your business failing in any legal procedings. You can even be fined up to $45,200 plus costs if you are found wanting.

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