Main Subject - Business

The art of presenting well is a learned skill, but even if you are a complete beginner, yo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

u can get a head start by not falling for these common pitfalls:

1. Never, ever, imagine

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

that you can get away with not preparing and that when you stand up in front of your audie

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ce, you will be inspired to speak fluently and intelligently! It just does not happen and

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

there is no quicker way to destroy your credibility and reputation. Remember the old sayi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ng – fail to prepare and you prepare to fail!

2. Don’t feel you need to include lots and

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

lots of information – you will lose your audience. Practise the presentation with a caref

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

lly-chosen audience (who you can trust to be helpful and objective) and you will be surpri

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ed how long it can take to cover a few points when they are involved and contributing.

3.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Don’t read from your notes. You may need prompts, but you should be well enough prepare

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

to speak spontaneously about your content.

4. Don’t get too technical in an effort to p

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ove how much of an expert you are. Unless all the audience are at least as well-versed in

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

jargon as you are, you will simply alienate them.

5. Don’t be afraid to use humour. A l

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ittle lightness softens up your audience and makes them more receptive. On the other hand

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

attempting jokes which fall flat will work against you. Know your limits.

6. Never g

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ve out handouts while you are talking, as people will instinctively start reading them and

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

you will lose their attention. Remember to allow sufficient time afterwards for the distr

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ibution of handouts.

These points are intended as a general guide. As you become more pr

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ctised at giving presentations, you will no doubt begin to learn some rules of your own ab

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ut what does and does not work for you, and that is when you will become really proficient

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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