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Main Subject - The PowerPoint Myth
I use PowerPoint. I use it sparingly. People do not want to listen to someone narrate slides rich in text and details. People want to be engaged by a speaker’s words, charisma and delivery style. If I can make the complex,
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
simple, I use PowerPoint. If I can make the theoretical, empirical, I use PowerPoint. If I can save a thousand words by sharing a picture, I use PowerPoint. The simple can have more impact than the complex. The PowerPoin
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
t Myth: PowerPoint enhances any presentation.
Many years ago, people brought a prop to a presentation to illustrate a point. Soon we were showing overhead transparencies in a darkened room. They were standard tools of the
Many years ago, people brought a prop to a presentation to illustrate a point. Soon we were showing overhead transparencies in a darkened room. They were standard tools of the
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
trade until PowerPoint was introduced--every presenter’s dream technology.
The purpose of PowerPoint—as with similar technology—is to simplify, clarify or render your point for the benefit of your listener. You could deliver
The purpose of PowerPoint—as with similar technology—is to simplify, clarify or render your point for the benefit of your listener. You could deliver
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
a ten minute presentation about how car engines work and, until you project a cartoon graphic on the screen, it was difficult to conceptualize. Thank goodness for technology that illustrates concepts that previously were dra
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
wn on a chalkboard, flipchart, or distributed in a sea of handouts. But then we got greedy.
Too Much of a Good Thing
The occasional need to present a slide when speaking became a slide presentation with the occasional need
Too Much of a Good Thing
The occasional need to present a slide when speaking became a slide presentation with the occasional need
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
to speak. People grew dependent on the convenience of hitting a button and having their presentation projected on the ten foot screen. Why memorize anything or have command of your material when your information is in plain
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
view? People use PowerPoint not only as a spice, but it’s become the food itself. It’s more than a crutch; it’s the means of transportation.
Roger Ailes, President and COO of Newscorp, wrote a wonderful book entitled You Ar
Roger Ailes, President and COO of Newscorp, wrote a wonderful book entitled You Ar
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
e the Message. He believes your words, tone and body language become part of your entire communication repertoire. The moment you turn your back to your audience and search your PowerPoint slides for guidance, you are a narra
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
tor and no longer a presenter.
According to Aristotle in his Art of Rhetoric, communication is achieved with ethos, pathos, and logos—the speaker’s ability to appeal to his listener(s) by establishing character, and creating
According to Aristotle in his Art of Rhetoric, communication is achieved with ethos, pathos, and logos—the speaker’s ability to appeal to his listener(s) by establishing character, and creating
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
emotion in the context of a logical presentation. This can be achieved with the help of PowerPoint, not because of it. Use your personal style and character, not software special effects.
I have coached scores of executives
I have coached scores of executives
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
who want to ensure that their years of hard work are reflected when they stand before their piers. Many ask me how to begin a speech with a joke, be funny or use a combination of notes and slides. I share the same advice eac
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
h time: establish your purpose, flesh out your ideas and rehearse—and, of course, be yourself. People try to compensate for poor communication skills with PowerPoint’s sound, motion, and color.
Sound, Motion, Color
These a
Sound, Motion, Color
These a
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
re wonderful additions to most presentations as long as they are used intermittently. Studies tell us that color accelerates learning, retention and recall up to 78%. It can be beneficial to reveal a pie chart or a graph. M
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
aybe your sentences “dissolve” away or sub-points appear in alternating colors—but use a balanced approach. Think of these attributes as pillars to a building: properly spaced and you’re safe; too many too close together and
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
it creates clutter.
I recently witnessed a presenter relegated to the back of a darkened room narrating a 50-slide PowerPoint presentation. There were sound clips that accompanied animation in slides, so when information wa
I recently witnessed a presenter relegated to the back of a darkened room narrating a 50-slide PowerPoint presentation. There were sound clips that accompanied animation in slides, so when information wa
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
s revealed, we heard breaking glass, a bullwhip, and a cash register’s ka-ching. This is mildly entertaining if your audience is in the fourth grade. You will never compensate for a “thin” presentation with PowerPoint’s bell
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
s and whistles.
Kennedy and King moved millions with their words and delivery. Aristotle would have applauded “let them come to Berlin!” and “I have a dream today!” Aside of the audience size and length of presentation, we
Kennedy and King moved millions with their words and delivery. Aristotle would have applauded “let them come to Berlin!” and “I have a dream today!” Aside of the audience size and length of presentation, we
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
have similar opportunities to impress any audience provided we don’t become a slave to the wires, remotes, and delicate laser bulbs of today’s technology. The tail should not wag the dog.
Determine how you can accomplish you
Determine how you can accomplish you
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
r task with the spoken word in place of words on a slide, and you will identify the expendable slides. Thin the slide show and you will have a dynamic presentation free from PowerPoint baggage, shining with personality—yours.
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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