Main Subject - Business

The fundamental nature of PowerPoint makes it an ideal selling tool. You have a group of people, stuck in a room, listening to a speaker for an extended period of time -- anywhere from fifteen minutes to an hour or more. This enclosed env

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ironment exists only for the presenters to sell something, whether it is a product, a service, or an idea.

However, many presenters, especially those with a corporate interest in mind, fail to capitalize on that environment. Think about

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

t. You have a hundred people in a room. They are all listening to you, but they are also watching the giant screen behind you, staring at the messaging, absorbing the graphics. Make the best of their fixed attention by creating brand rein

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

orcement in every slide.

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Using Your Brand

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"Brand" is admittedly an ambiguous term. It encompasses and summarizes everything about a company that makes them unique, better and memorable. Elements of th

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

brand can be broken down into various building blocks, one of them being visual identity. A company's visual identity includes things such as their logo, letterhead, tradeshow booth, brochures, website and yes, PowerPoint.

Logo and Slog

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

n

Every single slide should include the company logo, at a minimum. The logo should be unobstructed at all times, and should be large enough to read easily -- never assume everyone in the audience has heard of you or understands your bra

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

d. Also, if the company has a slogan, consider building it into the design. This doesn't have to be blatant, but sometimes a repeated phrase, no matter how small or subtle, can have enormous effect.

Colors

If possible, the slides should

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

consistently employ the company's corporate colors. If you're McDonald's, use red and yellow; if you're BP, use green. The colors can be part of header and footer graphics, titles or even arrows and bullets. The effect can be subtle, but

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t makes for a more consistent and professional-looking piece; often, it's small embellishments and attention to details that build brand awareness.

Fonts

Along those same lines, consider font usage. If you're not distributing your Power

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

oint presentation, you have immense freedom of choice in type since you can use any font stored on your local machine. In this case, simply contact your graphic designer to obtain your corporate fonts. These may very well be esoteric type

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

aces purchased from Adobe or another foundry, so be sure that you have a proper license to use them. (Most fonts come with a license for five users.)

If the file is going to be publicly distributed, you are restricted to fonts that come

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ith Microsoft's default installation. Study your company's collateral and try to match the face as closely as possible. Ask the company's graphic designer for a suggested font.

Photography and Illustration

Often, a company settles into

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

particular theme with their photography and illustration. For instance, IBM's photography is very straightforward with little or no effects. Microsoft's photography is always full color and usually has smiling people. While it would be n

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ar impossible to perfectly mimic a company's entire art direction, it is best to complement the established style as much as possible. This is another case where the small details slowly but surely build ever-important brand reinforcement

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Under no circumstances should you use the cringingly bad clip art included with Microsoft's Office suite; at best the stuff is tacky, at worst it cheapens your slide show and corporate brand.

Miscellaneous Information

This encompasses

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

he extras that might benefit your audience. For instance, a booth number might be a wise inclusion if you are at a trade show. A URL is almost commonplace these days. For sales-heavy presentations, an e-mail address for the presenter is o

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ten a good addition, or the company's toll-free ordering line if you want to be more brazen. Including everything is not necessary -- it's just as important to keep the slide design uncluttered.

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Benefits

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y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

-

If done correctly, a PowerPoint presentation can be a whole branding experience. Without ever directly discussing your logo or font choices, you have successfully educated the entire audience about your visual identity, and that positi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e reinforcement breeds market awareness.

Maybe they mentally noted your URL to check out later. Maybe they scribbled down your e-mail address to ask a question later. On a more tangible note, an audience member will identify the corporat

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

branding of your tradeshow booth when they walk by; they will recognize your corporate colors, logo and typography. Maybe they don't remember why it looks familiar, but it hardly matters when they stop to talk to a company representative

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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