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Main Subject - Better Typography and More Readable Text in PowerPoint
PowerPoint is, fundamentally, a tool for communication, and the heart of that communication is written words. As many charts, videos and illustrations a presentation might have, without text these add up to little more than a collection of disjointed elements pasted between slide transitions.
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
Words remain the glue that ties information together. Because of this, good typography is as important -- if not more so -- than any visual element in a presenter's PowerPoint file. (This not to say good presentation is a substitute for weak content; after all, content is king.)
"Typograph
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
y" is a medium-independent term used to describe how type is presented. This includes everything from mixing fonts to choosing colors and point sizes to laying elements on a page in certain relation to other objects.
Good typography doesn't happen by accident -- it is a skill that is develop
Good typography doesn't happen by accident -- it is a skill that is develop
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ed through practice and experimentation. Just as there are some general, fundamental guidelines that are as applicable to presentation software as they are to billboards and annual reports, there are a few typographical principles that relate directly to PowerPoint alone. Adhering to these si
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
mple strategies can result in a much more polished and professional-looking piece.
1. Fonts should never be less than 12 points in size. Even with substantial magnification over a projection system, people have difficulty focusing on smaller type. This really works against you anytime the au
1. Fonts should never be less than 12 points in size. Even with substantial magnification over a projection system, people have difficulty focusing on smaller type. This really works against you anytime the au
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
dience needs to carefully read something, since most of their effort is spent squinting and leaning forward and not on actually understanding the content. The only exception to the 12-point rule would be small copyright information, dates or watermarks that are not related to the primary cont
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ent.
2. Bigger is better. Headlines should float around 20-24 pt, larger if needed. Body copy generally works well in the 16-18 range, although 14-point is not uncommon for squeezing a few extra lines in. Headline point size should never be smaller than the content size.
3. Don't be afraid
2. Bigger is better. Headlines should float around 20-24 pt, larger if needed. Body copy generally works well in the 16-18 range, although 14-point is not uncommon for squeezing a few extra lines in. Headline point size should never be smaller than the content size.
3. Don't be afraid
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
f leading. "Leading" is the term for adjusting the space between lines, and can be found under Format > Line Spacing. This does not have to be drastic; often, a subtle 1.1 - 1.5 can really open up the design on a page and make long blocks of text much easier to read.
4. Stick with the standa
4. Stick with the standa
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
rd font faces that are included on a typical Windows machine. These include Times New Roman, Impact, Arial, Verdana, Georgia and Trebuchet. Using off-beaten fonts that you've installed may make your presentation more visually interesting, but it will cause numerous problems when moving the pi
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ece between different computers. While these non-standard fonts can conceivably be moved with your file, the end product is rarely worth the resulting headaches.
5. When choosing fonts, it is often better to stay with sans-serif typefaces like Arial and Verdana. Their blocky, minimal nature
5. When choosing fonts, it is often better to stay with sans-serif typefaces like Arial and Verdana. Their blocky, minimal nature
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
makes them ideal for headline applications, where they can be displayed at larger sizes and still retain maximum readability. In PowerPoint, it is even more important to use sans-serif fonts in bullets, paragraphs and other small point size applications. Serif fonts like Times New Roman and G
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
eorgia are more decorative, and while they perform superbly in the printed realm (look no further than The New York Times for endless columns of the Times face), study after study demonstrate they hinder reading speed and comprehension when presented on screen.
6. Pick font colors that contr
6. Pick font colors that contr
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ast with the background:
* For white backgrounds, black and dark versions of red and blue work exceptionally well.
* For dark backgrounds, like black or rich blues, white is ideal, but options such as yellow or very pale, icy blues can achieve interesting and often captivating color combina
* For white backgrounds, black and dark versions of red and blue work exceptionally well.
* For dark backgrounds, like black or rich blues, white is ideal, but options such as yellow or very pale, icy blues can achieve interesting and often captivating color combina
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
tions.
* A good visual trick is to use a background color that accepts both white and black font colors. Dark oranges, rich greens (apple green especially) and even certain blues can be excellent choices for the design-adventurous.
* Color combinations to avoid: Black and red, in any situat
* A good visual trick is to use a background color that accepts both white and black font colors. Dark oranges, rich greens (apple green especially) and even certain blues can be excellent choices for the design-adventurous.
* Color combinations to avoid: Black and red, in any situat
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
on. Color-similar combinations, such as orange text on yellow backgrounds, or light blue text on dark blue backgrounds.
7. Since PowerPoint works so well with bullet points, it is a presentation technique widely adopted as a means of displaying important information in bite-sized chunks. But
7. Since PowerPoint works so well with bullet points, it is a presentation technique widely adopted as a means of displaying important information in bite-sized chunks. But
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
consider exploring different typographic solutions for bullets; small changes can often encourage better readability and audience interest. There are several techniques that I have successfully used.
* Consider making the actual bullet a different color than the text. For instance, if your
* Consider making the actual bullet a different color than the text. For instance, if your
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
text is black, a medium gray bullet might work well. They serve to primarily guide the eye from line to line, so it is not always critical to make them as visually important as the text.
* Also, making the active bullet line a different color might be a good way to reinforce what you are say
* Also, making the active bullet line a different color might be a good way to reinforce what you are say
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ing. If each bullet appears manually, dependent on where you are in your speech, this can be a subtle but powerful means of reminding the audience what you are talking about.
* Also, try using different shapes for bullets! PowerPoint's flexible options allows a variety of pre-installed symbo
* Also, try using different shapes for bullets! PowerPoint's flexible options allows a variety of pre-installed symbo
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ls, or even an imported graphic, to be used in place of the rather dry default circles.
8. Consistency. This is, without a doubt, the most important typographic tip in any medium, PowerPoint or other. Design your master template and stick to it. If you use 24-point Arial as a headline font,
8. Consistency. This is, without a doubt, the most important typographic tip in any medium, PowerPoint or other. Design your master template and stick to it. If you use 24-point Arial as a headline font,
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
16-point Verdana as the body font and a customized set of bullets that change color, use that combination through the entire presentation. And not just sizes and colors, but also positioning. The first sign of amateur PowerPoint is text fields jumping from spot to spot across different slides
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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