Main Subject - Business

Maybe you are giving an informal presentation, at a networking event or a trade show, and you see these folks - fidgeting with change in their po

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ckets, standing with hands over crotch in the classic fig-leaf position, leaning on a counter, twirling a pen, or tossing a give-away from hand

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

to-hand.

Maybe you do the same thing. What does it say to the folks in your audience or who are walking down the aisle? I’M BORED and uncomforta

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ble and I don’t know what to do with my hands.

What to do with your hands? Julia O'Connor, president of Trade Show Training, inc, has two simple

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

suggestions. "My favorite is to take a survey with paper and clipboard", she said. "because trade shows are an ideal time to gather information

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

from folks who stop by your booth."

Develop a little survey – no more than five questions. Make it easy, quick, multiple-choice. You will get bett

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

r results if you don’t require personal information but always ask how participants want you to follow-up.

What to ask? What do you need to know

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

about potential clients and your business for the next six months? What do they know about your company? Your products? What are their require

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ents for the sales process, service, financing, repair, technology, innovation, trade-in, etc? Also - in general – how do they see industry trend

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s, outside forces affecting the economy, politics at all levels, taxes, immigration, etc.

While it would be easy to put this in some electronic fo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

mat, use old-fashioned paper and a clipboard. O'Connor said, "I’ve used up to 10 clipboards per 10x10 space because people are curious and will

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

gather around your space, discuss the questions and ask questions. The big bonus is you hold a clipboard in your hand and look anticipatory."

A

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

other bonus is that by glancing at the survey, you can take an answer or concern from the individual's survey to start a targeted conversation.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

A third bonus is to take the information from the surveys, distill it, and use it as a press release. For example – "XYZ Company at the ABC show

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

iscovered 75% of attendees surveyed approved of holding prices yet were concerned about inflation in the dump truck industry." Use the informat

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ion to develop a short report and be sure to send to all clients and everyone who stopped by your booth. Putting it on your web site is a good id

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

a, too.

O'Connor also suggests using props to occupy your hands. For example, she asks - Do you have a recognizable logo or mascot? Like the AFL

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

AC duck or the M&M little people. How about a miniature of your product – a baby dump truck or recognizable toy that ties to your exhibit. If it’

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

a give-away, that’s fine. If not, just say – Nope, can’t give him away – he just wanted to come to the show and meet folks.

Hold the prop in on

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e hand. The curious thing is that once one hand is occupied, the other calms down. And, so will you.

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.mainsubjects.org.ua/article/34745/mainsubjects-What-to-Do-With-Your-Hands--Two-Tips-for-Feeling-Comfortable-at-Events.html">What to Do With Your Hands - Two Tips for Feeling Comfortable at Events</a>

BB link (for phorums):
[url=http://www.mainsubjects.org.ua/article/34745/mainsubjects-What-to-Do-With-Your-Hands--Two-Tips-for-Feeling-Comfortable-at-Events.html]What to Do With Your Hands - Two Tips for Feeling Comfortable at Events[/url]

Learn about work processed and submitted in a medical billing service. This is an important factor in running a medical billing service.

At some point, every small business creates a brochure. but it is often an exercise in futility. Whether you are creating the brochure yourself, or hiring someone to do it for you, be sure to ask the following questions before you get started!

Are you considering participating in a trade show, home show or business showcase this year? If so, here are a few tips which will help you make the most of your investment!

Tags

Links

Main Subject - What to Do With Your Hands - Two Tips for Feeling Comfortable at Events

Related Articles: