Main Subject - Business

It is essential that you have a good presentation of your product or service if you ex

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

pect to sell your product or service in the marketplace and that you can afford to pro

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

duce it and retain a profit. You cannot spend too much on presentation as you are lia

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ble to overdrive the headlights on the price and run over the deer in the road (custom

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

er) with sticker shock, but you must maintain proper presentation.

Customers or drawn

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

to products and services which have good presentation and your company must concentra

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

te on this, whether it is packaging of your product or the signage and uniforms on you

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

r service vehicles and employees. A good presentation sets you apart from your compet

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ition and helps build brand.

Additionally it helps build confidence in your consumer

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

and in the minds of potential customers who will buy from you in the future. A good p

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

resentation of your product or service will pay off every time and your marketing team

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

and your marketing consultants must consider this and realize that this is reality.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Simply having good quality and service may not be enough without a good presentation.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Each and every company must understand the presentation can be achieved in a number o

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

f ways. For instance your employees on the front line can show a good presentation by

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

smiles on their faces and the enthusiasm in the voice.

Good presentation can also be

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

excellent packaging, which draws the eye and gives the customer message you intend to

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

deliver. Good presentation can also be a shrink wrap advertising on your company veh

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

icles. You should consider all of these things when trying to give good presentation

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

while developing a new product or service in the marketplace. Consider this and 2006.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Every customer you have is a word-of-mouth advertiser for you. Unfortunately 90% of this free advertising is negative. Your goal is to get positive-word-of-mouth advertisers.

At first glance, this question may seem a little silly. Of course I know what my job is. But in my experience, from both sides of the fence, many of us find out the hard way just what is expected of ...

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