Main Subject - Business

Almost everyone feels a bit nervous about delivering a presentation before a group. Some people would rather undergo a root canal than experience the anxiety of giving a speech.

Follow some basic guidelines for pre

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

paration and delivery, and you can transform your nervousness into positive energy that achieves the results you desire.

The secrets to successful presentations are simple, based on common sense. Many people, h

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

wever, fail to employ them.

Step One: Purpose

What’s the purpose of your presentation? There are many reasons to make a speech or announcement, and you need to clearly define your goal. Do you h

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ve to deliver bad news to your department? Do you require a decision from your superiors on a problematic business situation? Do you have a solution and want to convince people? Are you trying to sell a solution or prod

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

uct?

Most presenters try to persuade their audience to buy into specific ideas. They must sufficiently inspire and motivate listeners to take action or give the green light to act on suggested solutions.
<

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

r> You need to lead your audience through the decision-making process so members can go through it with you. Unless they believe they “own” the decision, they won’t act upon it.

It’s critical to avoid spellin

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

everything out for them. Let them “see” what the problems are and which decisions are needed. They will then be happy to engage in finding solutions and enthusiastic about acting on them.

Step Two: Know You

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

r Audience

Your audience is not merely composed of the people you’ll face when you deliver your speech. It also includes those who may be influenced or affected by your proposal. Before you think about what

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

to say, you must determine who your audience is and what they’ll need from you to buy into your argument.

Make sure you’re selling the benefits of your solution—not the features. For example, if your new progr

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

m benefits the company by saving time and money, this is what you should emphasize. It will appeal to your audience much more than any discussion of actual program features. Always focus on your audience’s interests.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

>
Step Three: Structure Your Presentation

Most of the time, it’s wise to open with a story that reveals a picture of the problem at hand. Stories engage people, especially if they’re personal and re

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

al. They create an authentic connection and grab people’s attention. Remember: Your first 30 seconds are the most crucial.

Follow up your story with an honest analysis of the problem, and back it up with res

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

arch statistics. The Internet makes this part of your task easy, but be cautious about spending too much time on stats.

Then, present the solution. This is the “good stuff,” as people want to know relief is in

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ight. Spell out the benefits to your audience.

Strengthening Your Presentation

If you use slides or PowerPoint graphics, don’t become overly attached to them. They should supplement your talk an

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

d illustrate key points, not deliver the presentation for you. Don’t use graphics that contain every word you say, and never read directly off the screen.

Limit text to subheadings, which should be large enough

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

to read from the back of the room. Don’t talk to the screen instead of your audience. And always be prepared for the possibility of a power or technological failure; bring handouts and have an alternative way to deliver

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

your speech in case there’s no screen.

Managing Anxiety

Some experts suggest memorizing the first 60 seconds of your speech. If you do this, make sure it sounds natural and authentic. Because yo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

u’re likely to open with a personal story, introduce yourself and explain why your topic is so important to you. This makes the first 60 seconds sound natural, even if you memorize your text.

Don’t draw atten

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ion to your nervousness by telling your audience about it. You can share your feelings, but not your anxieties. Your goal is to present yourself authentically, as a real human being.

Don’t fidget or fiddle with

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

your hair, clothes or body parts. Practice your speech in front of a mirror as often as you can, and minimize nervous tics by standing behind a podium, if necessary. Practice drawing a deep breath for instant relaxation

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.mainsubjects.org.ua/article/34730/mainsubjects-Presentation-Skills-That-Persuade-and-Motivate.html">Presentation Skills That Persuade and Motivate</a>

BB link (for phorums):
[url=http://www.mainsubjects.org.ua/article/34730/mainsubjects-Presentation-Skills-That-Persuade-and-Motivate.html]Presentation Skills That Persuade and Motivate[/url]

This article looks at how status manifests within different cultures and how it impacts upon interpersonal communication within the business world.

What’s the most successful way to learn about being a good manager? Bob Selden of the National Learning Institute suggests some tips for all aspiring managers and a few pitfalls to avoid in their quest to become better managers.

Outsourcing to far East brings many new risks: cultural barrier makes it harder to understand the business gols, time-zone difference makes it hard even to make an online meeting. We suggest outsourcing to Eastern Europe!

Tags

Links

Main Subject - Presentation Skills That Persuade and Motivate

Related Articles: