Main Subject - Business

Many speakers can’t resist the temptation to use big words while giving a speech. Sometimes it is a consciou

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s effort to appear to be smart, sometimes it is an unconscious impulse because that’s what a speaker thinks

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e or she is supposed to do in a so-called “formal” speech.

Either way, it’s a bad idea.

Using big, long, o

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

r fancy words in a speech can damage you with your audience, not enhance your credibility. If you use a word

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

that some or most members of your audience doesn’t understand, you are creating a distance between you and t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e audience. At some level, audience members are thinking, “Hey, this guy thinks he’s smarter than I am. Well

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

, we’ll see about that!”

Another danger of using big words is that you will seem insecure—it’s as if you we

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e trying to hard. A part of what made both Ronald Reagan and Bill Clinton master communicators is that they

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ere always quick to edit out big words that a speech writer put into draft remarks. Both Presidents understo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

od the power of simple words.

Yes, throwing big words around has helped some media figures like William F.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

uckley Jr. But if your primary goal is to communicate a message (and not creating an aristocratic image for

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ourself), then you should stick to smaller, shorter, and simpler words.

Remember, it’s not about dumbing do

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

wn your ideas, it’s about clarity.

Why use “mitigate” when “lessen” will do fine?

Why use “jejune” when “o

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

dinary” does the trick?

Also keep this in mind,: there are many big words that people are used to reading,

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ut aren’t used to hearing. So if you say them out loud, it will take people a second to remember what they m

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ean because they hear the word so infrequently. Better to use words that most people use in every day langua

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e.

This lesson is especially important for politicians. Winston Churchill prided himself in being able to g

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ve speeches on complicated foreign policy matters while never using words with more than two syllables. He u

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nderstood that the ears process information differently than the eye does, and that the shorter the word the

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

better for all speaking situations.

So if it’s good enough for Churchill, then it’s good enough for you too

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Producing an outer envelope without a teaser is a technique that has proven to lift open rates and, in turn, response rates. Receiving a mail piece from a trusted company (especially from a financial partner like your bank or mortgage company) requires no additional messaging to get you to open it. The curiosity and worry that it is an important document is enough of an incentive to break out the letter opener. But sometimes I like to be teased! Frequently, companies assume too much when sending out direct mail. No matter what type of company you are, if you don't play your cards right, you run the risk of watching your direct mail program go down the toilet or worse, your brand damaged in the eyes of your most profitable customers.

Did you just meet the most important person in your career/business? Tongue tied and not sure what to do about it? With advance planning and creative thinking you can be confident you will know how to handle this situation should the opportunity present itself.

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