Main Subject - Business

Do you know people who talk in “buzz words” or “catchy cliches”? (Even the term buzz word is a cliche now because it’s another way of saying, “words or expressions that have become popular .”) Buzz words can sometimes aid a presentation

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

, but often they tend to confuse a prospect, customer, client or co-worker. Anytime you make your listener (or reader) work hard mentally to understand your message, you run the risk that the person simply won’t put forth the effort. T

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

he more words and phrases you use that aren’t easily understood by your prospects, customers, or clients the more difficult you make the sales communication process. Since selling is simply a form of communication, it only makes sense

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

that you would want to make your presentation as simple and easy-to-understand as possible.

While we’re on the subject of language that can affect your presentations, let’s take a look at your written communication as well. For some un

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

known reason, sales professionals often believe that they need to write in a style that is totally different from the way they actually speak. If you talk like a lawyer, then changing your writing style is a good thing . However, If you

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

talk conversationally, like most people do, then you should develop a written style that is identical to the way you talk.

Generally speaking, letters to your prospective customers or clients need to be less formal, pompous , distant a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

nd more friendly, down-to-earth, and personal. Consider the following introductory paragraph taken from a letter written by an account executive to a service industry client:

“Pursuant to your request for a review of the service charge

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

s on your recent invoice, I am pleased to inform you that a discrepancy was found by our accounting department in your payment date which was the cause of the incorrect assessment of late fees against your High Point Branch consulting

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

and training account.”

Formal? Yes. Pompous? Yes. Distant? Absolutely! The most common problem in business writing today is that the writer does not think about the purpose of written communication before booting up her word processing

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

program or putting her pen to paper. In this example, if the writer had first asked herself, “what am I trying to accomplish with this letter” she would have said, “to give my client the good news that a mistake had been made and that

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e was now going to get all his money back.”

The next question to ask yourself is, “How can I state my purpose in a straightforward, direct manner?” The answer to that question is accomplished by organizing thoughts in a logical sequenc

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e. Using the same example, a logical sequence for the letter above might have been:

1. State the good news.

2. Tell what happened.

3. Explain how such a situation can be avoided in the future.

4. Thank you client for his underst

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

anding.

Once you’ve organized your thoughts, the next step is to write simple, brief sentences in a friendly, person-to-person (not institution-to-person) tone. This is accomplished by keeping one thought in mind as you write: the pers

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

on you are writing to is a friend and you want that person to feel friendly toward you and the organization for which you work.

The first few words you use to open a letter can make or break your message. Start with a strong, friendly

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

tone and you will set a pattern for the remainder of your message. Now let’s review the rules you’ve just read about for improving your written communications.

First: Define your purpose for writing (in one simple sentence).

Second: O

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ganize your key points in a logical sequence.

Third: Create a friendly tone by picturing the reader as a personal friend.

If you apply these rules to the letter shown at the beginning of this article, you could improve it dramatically

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

:

Dear Roger:

Good news, Roger! You were right to question the service charges on the High Point Branch invoice. When we reviewed your records we found that your payment had been sent to our Elm Street branch on November 14 instead of

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

our corporate office on Maple. For some unknown reason your payment appeared in your Baltimore Branch account.

I have enclosed a receipt that you requested showing the payment to your High Point account and the removal of the service

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

charges we had placed on that account. I sincerely regret any inconvenience this oversight caused you, Roger. Just to be on the safe side, I’ll stop by the High Point office in the next few days to make certain your accounts payable c

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

lerk has the right payment address and that we are all on the same page with the charges that were in question..

Thank you for your understanding. I look forward to seeing you in person soon.

Sincerely,

Betty Bunker Account Executiv

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Procurement describes the acquisition of goods or services at the best possible cost, in the right quantity, time and place, for the direct benefit of the firm. The question now arises: how do you prioritize when you only have a limited amount of money to spend? That’s where the role of budgeting comes in.

Insurance is easier than ever to buy online, however there is still a job for insurance brokers. The personal touch they offer can ensure that you find the right policy. We've compiled some top tips from those working in insurance broker jobs to help you get the best deal and avoid getting ripped off.

In the world of business, marketing and sales always go hand in hand. If your marketing strategies are good, it could surely increase the number of successful sales. Marketing experts often determine which approach would be perfect in conveying to the consumers the products features and benefits without costing a bundle.

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