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1. Bullets and phrases: When I conduct public speaking training, I always remind my audience to keep their PowerPoint slides easy to read. Pretend you're on the intersta

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

te where someone could read the information driving 55 miles per hour. Bullets work best as they are easier to read than sentences. Also, you are less likely to read the

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

slides this way. The biggest rule with PowerPoint slides is to keep them big, bold, and simple. Your slides should resemble a billboard. No more than 6 bullets per slid

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

and 6 to 8 words per line. Stick to three colors per PowerPoint slide, otherwise your audience will start focusing more on color and less on your content.

2. Font choi

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ces: Often, people come up to me privately in my public speaking training seminars and confide that many of their colleagues use “print that is too small for anyone to r

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ad.” They secretly urge me to tell everyone attending that the print must be large enough to read the PowerPoint slide. In addition, I’m often told by the person who hir

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

es me that many of their employees put too much information on their slides. With public speaking and visual aids, less is more.

Pick simple fonts, but make certain the

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

y’re large enough to read for people in the back rows. The print size should be at least a 28 font for titles and at least 22 point for other text. Simple fonts with cle

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

n lines are much easier to read. For instance, Times New Roman, Gothic and Verdana are good choices. Within those font families you have the ability to enhance a page us

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ing italics and bold, just go easy on the underlines. And never put letters in all capitals. Instead, use upper and lower case lettering. It is much easier to read, and

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

oesn’t look like you’re shouting.

3.Color and contrast: Take into consideration the size of the room in which you’ll be speaking. Will everyone in that last row be able

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

to read the information on your PowerPoint slides? In order to assist them in reading what’s on screen, choose soft “easy-on-the-eyes” background colors such as light b

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

lue or turquoise blue. For lettering, choose a contrasting color differing from your background such as white, black or navy. For example, use light lettering on a dark

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ackground, or dark lettering against a light background. Never use all sentences in black print against a plain white background. It is boring and no one will read it.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Public speaking and the cardinal rule: you never want to read what’s on the screen. After all, you are the presenter. Your audience assumes you’re the expert. Also, when

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

you read what’s on your slides, mostly likely your back is to the audience. They won’t focus on you. They’ll just lose focus and start thinking about other things. There

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

fore, use bullets and phrases as opposed to sentences on your slides and in handouts. Think of what’s on your slides only as “fast food for the eyes.”

In my public spea

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

king training, I frequentlly see highly educated, knowledgeable people trying to cram too much information on a single slide. This is especially true when presenting te

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

hnical material.Technical people have a propensity to put too many words, charts, colors and graphs on a single slide. Know your material, yet keep it simple. Practice.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Rehearse with your PowerPoint slides. Get honest feedback from your friends, family members and colleagues. You can do it. Good luck!

Copyright 2006 Colleen Kettenhofe

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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