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    An effective, compelling presentation has three clear parts: the introduction, the body and the conclusi
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    on.

    Try to involve your audience. Inject variety through the use of a whiteboard or PowerPoint bullet p
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    ints. Invite comment or feedback whenever possible. Questions or comment from the audience provide valua
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    ble breaks as well as a chance to regather your thoughts.

    Remember - you are there to communicate with
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    our audience, not to talk at them. So use language they find compelling. Paint pictures of events and id
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    as they can see in their mind. And keep them thinking with occasional questions. Keep them well informed
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    about the structure and length of your presentation. If in doubt - cut it out.

    PowerPoint

    Keep PowerP
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    int text to an absolute minimum.

    Brief bullet points are fine. But sentences and paragraphs should be a
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    voided. Never read a presentation directly from PowerPoint

    PowerPoint is best when used as a prompt. To
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    much information will send your audience to sleep. Keep them alert through the inclusion of photos, sou
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    d files or interesting background graphics.

    Top Tips:

    1. Encourage questions
    2. Introduce props,
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    MPEG clips or product samples
    3. Be conversational - don't rely entirely on notes
    4. Smile - i
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    projects confidence
    5. Use repetition to ensure key facts sink in
    6. Pause for effect on key
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    points

    Tips for presenting to a hostile audience:

    1. Anticipate the tough questions.
    2. Explain e
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    rly you may not have all the answers.
    3. Listen carefully to the question and look directly at the
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    erson asking.
    4. If you need time to think, repeat the question aloud.
    5. Whenever possible, p
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    rovide an answer linked back to your speech.
    6. If you cannot link back, acknowledge their concern
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    nd promise to investigate.
    7. When appropriate, suggest another person or avenue that might be help
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    ful.
    8. Remain calm and helpful. Never show temper or exasperation.
    9. Avoid bad body language
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    crossing arms, shaking head.
    10. Keep things moving - respond to another member of the audience.

    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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