Main Subject - Business

Body language is a non-verbal technique that can be used to enhance your presentations. Body language includes gestures, movements and mannerisms that people use to communicate. As with the use of vocal tec

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

hniques, body language comes more easily to some than to others. Again, body language is something that can be learned.

There are 4 elements of body language that you must pay attention to as you practice

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

or make your presentation. They are:

1) Eye contact

Look your audience in the eyes. The number one reason to use good eye contact is it involves your audience in your presentation. If you look directly a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

t a member of the audience, they are likely to return your gaze, and keep looking at you rather than looking at a paper on the table, staring out the window, or daydreaming.

The second reason to use good e

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ye contact is it leads people to trust you. Studies show that when people are lying, they tend to look up or look down. Looking people in the eyes demonstrates that you're being sincere. The third reason to

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

use good eye contact is that it shows confidence. Think about it. Who are you more likely to follow? Someone who looks you in the eyes or someone who talks to their shoes? Listeners are more likely to beli

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

eve you and trust you if you seem confident in yourself and your position on your topic. When speaking to a room full of people, you must speak to the whole room, not just one person. Thus, you must engage

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

in eye contact with the whole audience, as well. Rather than staring down one audience member, scan the room, and be sure to include people sitting to your far right and far left who are often neglected.

2

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

) Gestures

It is the movement of your body or limbs to illuminate and emphasize the meaning of your words. Simple hand movements such as holding up the number one with your fingers when you say "my first p

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

oint is," are appropriate. Gesture can be used to demonstrate how something looks or acts, as well. Some people naturally talk with their hands. Nervousness can accentuate this characteristic. Beware of ges

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

uring too much as it can be distracting. On the other side, please use some gestures. I've seen presenters give thirty minute long speeches, desperately grasping the podium throughout. It is also important

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

to vary your gestures.

3) Posture

Posture is the bearing of your body, your stance. When speaking to an audience, stand straight with your shoulders back, your head centered above your body and your feet

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

shoulder-width apart. Don't slump. Don't lean against the wall. If the situation absolutely calls for it (for example, you're asked to give an impromptu presentation during a business meeting), you may sit

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

but sit up straight.

4) Movement in the speaking-space

When you are provided with a podium or lectern, the tendency is to remain directly behind the lectern for the entire presentation. This can be appr

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

opriate. However, do not be afraid to walk around a bit to get closer to the audience. If you're speaking to a particularly large audience, it may be appropriate to mingle with the audience talk-host style

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

during your presentation. Your movement or lack of movement will help set the tone of your presentation. If you stand behind the podium, you'll be perceived as more formal, and possibly somewhat removed fro

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

m the audience. If you move around the front or place the lectern off to one side rather than standing behind it, you'll be perceived as less formal, and probably more accessible to the audience members.

I

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

f you are concerned with your ability to integrate body language into your presentations, plan and practice gesture, eye contact and movement as you prepare for your speech. Gestures should look natural, no

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t contrived, and should mirror or help explicate the words of your message. If you're not sure whether you're using body language during your presentation, practice in front of a friend or family member and

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

have them give you a critique. Better yet, have someone video tape a practice presentation. Watching yourself on tape can be painful, yet very illuminating. If all else fails, practice in front of a mirror

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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In order to maximize the opportunity for a successful job interview, applicants need to prepare ahead of time. Dressing in a manner that complies with the dress code of the work environment where they are applying for, will definitely work to their advantage. But more importantly, job applicants need to mentally prepare themselves for the questions that will be mercilessly fired at them by the interviewer.

The idea of a customer reward program is to first get customers interested in your product. That is often achieved by introductory incentives. These incentives might be the lure of free car wash to the first fifty people to pump gas at the new gas station at the corner of East and Vine St. Or it could be a credit card promising not to charge interest on the new card for the first three months of activation. A publishing company might promise a huge raffle with the names of all first time subscribers. The incentive offered to real the customer in depends on the company, the type of product they are promoting, and the type of customer they are hoping to attract.

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