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Main Subject - Facelift Your Website
How many times have you refreshed the graphics or content of your website? Twice? Once? Not at all?
Many businesses are still hosting first-generation sites that went up at the turn of the millennium. Likewise, the majority of these sites are pass? by today's "make-it-useful" standards.
Many businesses are still hosting first-generation sites that went up at the turn of the millennium. Likewise, the majority of these sites are pass? by today's "make-it-useful" standards.
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
Sometimes embarrassingly so.
Internet-savvy businesses will refresh the content on their websites regularly. Think about the impression a site that's a year out of date will have on visitors.
It takes a little dated information for visitors to conclude they've hit a dead end . Plus, w
Internet-savvy businesses will refresh the content on their websites regularly. Think about the impression a site that's a year out of date will have on visitors.
It takes a little dated information for visitors to conclude they've hit a dead end . Plus, w
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
hen a big-deal client clicks on your "urgent" invitation to attend an upcoming seminar, only to find that the event came and went a year ago he will feel annoyed and foolish. And you'll be toast.
So consider this a noisy wakeup call. It's the 21st century. Is your website still looking
So consider this a noisy wakeup call. It's the 21st century. Is your website still looking
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ike it's 1999?
Site Specific Suggestions
Small business sites obviously run a gamut. But for the purposes of site facelifts, differences boil down to how frequently you must make changes. Consulting services may update sites only quarterly or even annually. Ecommerce sites or resea
Site Specific Suggestions
Small business sites obviously run a gamut. But for the purposes of site facelifts, differences boil down to how frequently you must make changes. Consulting services may update sites only quarterly or even annually. Ecommerce sites or resea
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
rch companies may require updates by the hour.
Whatever your needs, you can now find appropriate and affordable off-the-shelf software and third-party service providers to do the job. You can, for instance, put a fresh "skin" on your old site without disrupting any functionality.
Here
Whatever your needs, you can now find appropriate and affordable off-the-shelf software and third-party service providers to do the job. You can, for instance, put a fresh "skin" on your old site without disrupting any functionality.
Here
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
re 11 ideas culled from web marketers and developers that can modernise your site without excessive costs.
1. Reduce the Number of Site Pages
Focus on redesigning only the core 10 to 15 pages, suggests Matt Greer, chief executive at Zeeo Interactive, a Web design services company.
1. Reduce the Number of Site Pages
Focus on redesigning only the core 10 to 15 pages, suggests Matt Greer, chief executive at Zeeo Interactive, a Web design services company.
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
You can then archive any remaining popular or highly trafficked pages into Adobe PDF or Microsoft Word documents that are suitable for download.
2. Make the Site a Marketing Tool
If you're not yet capturing data basics, such as which sites and search engines visitors are clicking f
2. Make the Site a Marketing Tool
If you're not yet capturing data basics, such as which sites and search engines visitors are clicking f
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
rom or which pages get most visitors, get started now.
Use pre-packaged software or a web services provider to capture detailed information about site visitors. "The first question to ask is: 'When vis
Use pre-packaged software or a web services provider to capture detailed information about site visitors. "The first question to ask is: 'When vis
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
tors come to your site, what do you want them to do?' " says Erin Duckhorn, spokesperson for Crucial Technology, an online memory upgrade provider. Once you have answers, you can define the tracking metrics and develop the content, navigation and structure that will quickly satisfy your
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
targeted visitors.
3. Set up an E-mail Program
Create an incentive for visitors to register or give you their email addresses.. Once you have addresses, send out useful emailings. But make sure who have explicit permission to do so - and don't cause more harm than good by bombardin
3. Set up an E-mail Program
Create an incentive for visitors to register or give you their email addresses.. Once you have addresses, send out useful emailings. But make sure who have explicit permission to do so - and don't cause more harm than good by bombardin
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
them.
4. Create an Online Reward for Prized Customers
Treat your best customers with perks or discounts. "You can give them their own area of the site without any special technology," says Wally Bock, a web consultant. You can also, of course, email special offers.
5. Speed Loadi
4. Create an Online Reward for Prized Customers
Treat your best customers with perks or discounts. "You can give them their own area of the site without any special technology," says Wally Bock, a web consultant. You can also, of course, email special offers.
5. Speed Loadi
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ng Time
Fancy graphics and animations are obstacles in the path of getting to information. Make sure your visitors can easily find what they're after.
6. Give Visitors Greater, Self-directed Control
In the past two years, Fairmont Hotels & Resorts has reworked fairmonthotels.c
Fancy graphics and animations are obstacles in the path of getting to information. Make sure your visitors can easily find what they're after.
6. Give Visitors Greater, Self-directed Control
In the past two years, Fairmont Hotels & Resorts has reworked fairmonthotels.c
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
om [link] to expand online booking capabilities. Now, guests who make online room reservations can book dinner or spa services at the same time. The site has also added a "Fairmont Planner" that matches individual resort properties to guest profiles or needs, as well as a "virtual concie
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ge" that offers more details about services.
7. Invest in a Content Management System
Stop relying on static HTML. Instead, invest in a reliable CMS (Content Management System) which lets you update your own website content without getting a developer involved. If you update conten
7. Invest in a Content Management System
Stop relying on static HTML. Instead, invest in a reliable CMS (Content Management System) which lets you update your own website content without getting a developer involved. If you update conten
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
t a lot, this will pay for itself quickly.
8. Ensure Visibility on Search Engines
The old home page of BreastCancer.org [link], a non-profit informational group based in Pennsylvania was dominated by a giant image of the organisation's logo, an illustrated character called Polly, w
8. Ensure Visibility on Search Engines
The old home page of BreastCancer.org [link], a non-profit informational group based in Pennsylvania was dominated by a giant image of the organisation's logo, an illustrated character called Polly, w
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ich prevented search engines from finding the site. "The makeover moved a smaller Polly to the upper right corner of the home page and used text and text links to guide the not particularly Web-savvy users of this site toward the essential information they came looking for," says Ilise B
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
enun.
9. Align the Site to the Organisation
You mighty've reinvented your business a half-dozen times over the past few years. How appropriate is your site now? What about secondary channels or pages? "Many businesses grow their sites in piecemeal fashion," notes Kevin McLaughlin a
9. Align the Site to the Organisation
You mighty've reinvented your business a half-dozen times over the past few years. How appropriate is your site now? What about secondary channels or pages? "Many businesses grow their sites in piecemeal fashion," notes Kevin McLaughlin a
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
t Public/i, a public relations firm. "As new sections are added over time, the same messages or positioning is not always reflected in the copy throughout the company's entire website." Make sure your site's messaging is always in tune with offline marketing.
11. Add Testimonials or Suc
11. Add Testimonials or Suc
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ess Stories
"Very few sites do this and there's no question that they add major credibility for buyers," says Philippa Gamse, a web strategy consultant. Ask long-time customers for quotes or permission to post their case histories and their satisfaction with your services.
Any of t
"Very few sites do this and there's no question that they add major credibility for buyers," says Philippa Gamse, a web strategy consultant. Ask long-time customers for quotes or permission to post their case histories and their satisfaction with your services.
Any of t
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
hese ideas will help update your online presence. But the real advice is simply not to get lazy. Pay attention to your website whenever you shift direction or significantly grow the business. All marketing and messaging must be seamless - consistent, uniform, multimedia and multi-channel
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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