Main Subject - Business

Product/service publicity is the superhighway to business success everyone dreams. Then imagine having your product/service written on newspapers, trade publications, aired on ra

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

dio and viewed on television absolutely for free!!! That’s going to skyrocket your profit target only if you know how to use the best method of getting free publicity.

The milli

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

on-dollar question now is, what’s the best method for a free publicity? It is the PRESS or NEWS RELEASE. The knowledge about how it works is the key to your success. This knowled

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ge depends entirely on how you understand the psychology of the editors and new directors that publish or air your press release. This article will show you how their psychology

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

orks and how best to manipulate them for your benefits.

Number one. These editors and news directors are very busy people. Don’t bother them with your trials and tribulations or

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

your plans for the future. They are only interested in something new and profitable to their readers or viewers. So the rule here is to sell him first. Convince him that your bu

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

siness fills a need to his readers, viewers or listeners. Then your press release will be welcomed.

Number two. Editors and news directors move with the trend. They concern them

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

selves more with current issues and events. So timing of your press release with current news events is an important factor. For example a story on job layoff and increased unemp

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

oyment carried out on newspapers, on TV and radio should prompt you to get a publicity release out to all the media on help and opportunity offered by your product/service.

Anot

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

her kind of timing to keep in mind is publication. For Articles you’d like to appear in the Sunday paper, you’ll generally have your release in at least nine days prior to the da

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

te of publication.

Number three. Media men appreciate polite gestures. When an editor uses your publicity release, always follow-up with a customized “thank you” note. Next time

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

you send out your publicity release with others, his more likely to pick yours. If he doesn’t use your publicity release, never call him demanding to know why he didn’t use it o

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

only gave you a mention. Do this once, that particular media will “round file” my further material received from you, unopened! If your first effort is not used, change the stor

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

y, perhaps write it form a different angle and try again and again.

Number four. They appreciate a formal press release. Finally you need an actual publicity release that’s well

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

written and expected to be used by the media. It must be typed, double spaced, and short (1/2 page total length). About an inch from the top of the paper, with an inch and half

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

margin on the side of the paper; from the left hand margin, type in capital letters: PRESS RELEASE. Then, underline this word. Immediately following the colon, in small letters p

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

t the date. Note to put the date forward, at least one day after you intend to mail the release.

On the same line, but on the right hand side of the page, all in capital letters

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

, FOR FURTHER INFORMATION: underline it, and immediately below type your name, your phone number and your address all in small letters.

Skip a couple of spaces, then in capital

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

letters-centered between the margin type story headline, and underline it… skip a couple of spaces, and from the left margin, all in capital letters, type the words, FOR IMMEDIAT

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

E RELEASE: from there on, it’s the news or publicity story itself.

Use these four basic psychologies of the media men and enjoy a free publication of your product/service always

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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