Main Subject - Business

As many of you already know, promoting and marketing your business in as many creative ways as possible is crucial to the success of your venture. But finding ways to get noticed presents a major challenge for most entrepreneurs. One of the most

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

cost effective and powerful methods of getting noticed is by way of a good press release. Why? Because it has the potential of reaching millions.

Will the Media Think It Is Newsworthy?

Unfortunately, there are no guarantees that even a well-wr

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

itten press release will work on the first go-around since a lot depends upon whether the media thinks it’s newsworthy. Your release may be beautifully written, but if it doesn't land in the hands of someone who believes in its merit, it may go un

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

noticed. This is why it's important not to give up after one try.

Gaining the Media’s Attention!

When writing a press release, it is extremely important that your press release presents you in a positive, professional light. Bear in mind that th

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e ultimate goal of a press release is for the media to take an interest in your subject matter, which may lead to an interview or story about your product. To gain the media's attention, it is important that you try to find a hook or something tha

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

t will grab the attention of those who are reviewing the release. Remember, several thousand press releases come across the desks of editors daily, making it quite a feat when an editor has an interest in your press release.

Jump Start Your Busin

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ess!

While a good press release can jump-start your business at a fraction of the cost of most other forms of advertisement, no one can assure you that a press release will invite interviews on national TV. So what can you do to empower your rele

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

se? First you have to remember that you can't expect to write a release, send it off to a distribution company and sit back to wait for the business to start rolling in. It’s up to you to put in some additional effort, ensuring that it's being se

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

en. I cannot stress often enough that one attempt at the media is not enough to draw attention to your business. The more you put out your information, the more people will be inclined to check out your site or business.

1) Don't rely strictly on

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

distribution companies. When writing press releases for clients, I myself use and encourage the use of a good distribution company. However, this alone isn't enough to get the word out.

2) Do some research and submit the release anywhere that re

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

leases are accepted; send to your local paper, speak to someone at your cable, radio or TV station, and, of course submit to magazines. Make sure the press release goes to the right publication for your specific subject matter.

3) There are lite

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

rally thousands of publications on line that accept press releases so put some time and effort into finding sites that are eager for your news.

4) Call or write to the publication requesting pertinent information regarding press releases. Editor

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

s cover a variety of topics so try to find the one that will be interested in your material.

5) Do write professional letters to editors of publications requesting their permission to submit a release. Online editors are always looking for intere

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

sting news and if you introduce yourself professionally, you have a better chance of being noticed.

6) If the name of the person to submit to is withheld, direct the release to the Managing Editor of the publication. They'll make sure it gets in

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

o the right hands.

7) Don't give up after one try. Many companies send a release out each month to make sure they stay in the forefront.

8) A press release needs to grab the attention of the editor so be sure you've honed in on your writing ski

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

lls making sure your press release sparkles.

9) Never write a blatantly promotional press release. Write it so that it comes across as something that will be interesting and newsworthy to the public.

10) Be sure to include all pertinent informa

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

tion i.e., name, phone number, e-mail address, web address if appropriate, company name and date of release.

11) Be available to answer a reporter's questions. If for some reason you are not able to answer an editor's call, designate someone as

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

your spokesperson.

Just because you're a small Mom and Pop business, do not automatically assume that your particular product or service isn't newsworthy. It's all in the presentation. When considering a press release, topics that have interest

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

to the media are the announcement of a new product, the release of a book, the opening of a web site, a major event or happening, a trendy workshop, a new business, changes in a business structure, promotions, updates and a host of other interesti

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ng events. Editors need and want your press releases as they are always seeking good stories. And while the writing and submitting of a press release might be considered a challenge, in the long run it is more than worth the effort.

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tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Achieving success and enviable profit margins are the objectives for most corporate professionals. The objectives may be clear cut.

It's easy to get focused on just your part of the company. But if you pay attention to the connections among the parts, you can make 1+1=3. Read this article to discover how.

Promotional gifts serve your company in many different ways, and the items that you choose as giveaways should reflect their purpose. One important way that you can use promotional gifts is in prospecting for new clients.

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