Main Subject - Business

A press release is often your only chance to make a great first impression.

Newspapers, magazines and trade publications receive them by the truckload

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

. That means sloppy, long, inaccurate, pointless releases are the first to hit the newsroom wastebasket or a journalist's "deleted" folder.

To make su

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e yours isn't one of them, avoid these major mistakes:

--Failing to write a headline that explains what the story is about. Don't try to be too cute o

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

r tease readers. Remember that journalists spend an average of five seconds reading a release before deciding whether to use it or toss it.

--Failing

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

o write a sub-head. A sub-head communicates to journalists a little more of what the story is about and helps get your message across quicker.

--Writi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ng press releases that are too long. Each release should be no longer than one printed page, or one computer screen of type. Remember, the purpose of a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

press release is to make a journalist pick up the phone and call you for a larger story.

--Failing to double-check all facts. Before you send a releas

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e, double-check everything. If your press release includes a telephone number, call the number to make sure it's correct. If it includes a website addr

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ss, send the release to yourself first and actually click on the link to make sure it takes readers to the correct page. Don't rely on your computer's

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

spell-check. Have someone else proofread the release.

--Sending it too late. If you want publicity for an event in your own community, send releases t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

local newspapers and TV stations about three weeks before the event. If you want publicity in national magazines, however, you might have to send your

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

information six months before the event because many magazines work several months ahead of the publication date. Make sure you know deadlines for eve

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

y publication on your media contact list.

--Sending a press release that focuses on the company sending it, not on the reader. Instead of saying, "The

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Pacific Gas & Electric Company today issued eight tips for lower utility bills..." say "Homeowners struggling with high utility bills can cut heating

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

osts by doing eight things to weather-proof their homes before cold weather hits."

--Blatant commercialism. Avoid hackneyed words and phrases such as

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

spectacular, incredible, the only one of its kind, breakthrough, cutting-edge, unique and state-of-the-art.

--Including industry lingo that no one und

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

rstands except people in your industry.

--Failing to include information on where consumers can buy what you are selling.

--Omitting a contact name a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nd phone number. At the top of the page in the left corner, let editors know who they can call if they have questions. Include day, evening and cell ph

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ne numbers. Remember that journalists work around the clock. Don't offer a phone number where people work only from 9 to 5.

The purpose of a press rel

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ease is to communicate the news as quickly as possible. The easier you can make a journalist’s job, the greater the chances that your news will be used

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.mainsubjects.org.ua/article/33694/mainsubjects-Press-Release-Writing-Tips-for-PR-People.html">Press Release Writing Tips for PR People</a>

BB link (for phorums):
[url=http://www.mainsubjects.org.ua/article/33694/mainsubjects-Press-Release-Writing-Tips-for-PR-People.html]Press Release Writing Tips for PR People[/url]

Creating your own wealth is easier than you think! Having the right mindset is key. The definition of an entrepreneur is someone who doesn't just run a business, they live their business: willing to take risks, and willing to do the work. There are a few guidelines to help you maximize your success as an entrepreneur:

If you are ready to turn your business dreams into business reality (even if you think you are dreaming of the impossible), then read on. If you have everything you want, well, have a great day!

Motivating customers to extreme logalty is not always as difficult as many say it is. Of course, some businesses create extreme customer dissatisfaction in the process.

Tags

Links

Main Subject - Press Release Writing Tips for PR People

Related Articles: