Main Subject - Business

It is so easy to do. A small typo. But it can have big consequences. Especially

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

if it is in your media release.

It can cause millions in lost sales, damage you

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

r reputation forever and cost you political elections.

Just take the case of We

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

tern Australia's last state election. A missing zero in a media release on the c

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

osting of a water canal development just days before the election most certainly

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

contributed to a loss of voter confidence at a critical time.

Even seasoned pr

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

fessionals can make mistakes. So what can you do to prevent costly and embarrasi

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ng errors?

If you follow these five easy steps you'll never have to take chance

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s with media releases again.

1) Get It Right First Time

Whate

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

er your original source of information is, always get it right first time. Incor

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rect information will just be repeated. In your news release and then by the med

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ia.

2) Print It Out Hardcopy

Because we read electrons on a s

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

reen and not ink, we skim read, blink more, have less concentration and often ov

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

erlook mistakes.

Print out a hard copy and read.

3) Double Check In Th

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e Release

Always double and triple check dates, numbers, contact detai

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s, and people's names once you've written the release.

4) Another Opini

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

on

Always get someone else to read and re-read your release. A fresh s

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

et of eyes can often pick up mistakes and improve.

5) Sleep On It
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
g>

Sometimes we get so close to something that we skim over. Putting a release
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
down for a period of time or even sleeping on it can provide a fresh perspective

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Main Subject - Five Ways To Improve The Accuracy of Your Media Releases

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