Main Subject - Business

The Mayor of any city usually ends up taking some negative p

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ress when disgruntled citizens condemn their actions on some

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

initiative, project or expenditure of city funds and resour

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ces. This fact is unavoidable as you cannot keep everyone ha

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ppy all the time and the squeaky wheel getting the oil somet

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

imes, simply cannot be done when there are more pressing and

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

urgent issues to consider.

Nevertheless, such a group of r

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

estless folks in the masses can cause some serious negative

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

PR issues. Worse off if the media is looking for more chaos

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

and controversy then you can be sure they will pick up the l

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ttle issue and blow it out of proportion.

There are many th

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ings a Mayor’s office can do to alleviate unneeded and disru

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ptive minority groups. For instance taking all that energy a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

nd channeling it into a positive thing by having those folks

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

join Mayors Committees to help with the area of grievance.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Mayors should also host Mayor’s Business Roundtables to have

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

the assistance of the small business people in town.

There

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

is no easy way to maintain a 100% trouble free term in offi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ce, but with a little extra public relations and community g

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

oodwill, it can be a lot smoother. Consider all this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Main Subject - Public Relations for Mayors of Cities

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