Main Subject - Business

Just because you want to be in the media, doesn't mean that you should. Certainly your company is offering a new product, service or has done something

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

you think is newsworthy. And it may very well be news, but you have to make sure that your story idea makes it from the e-mail inbox to the pages of t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

he newspaper. This column will focus on newspapers and online media outlets. These five tips will help you to evaluate your story and cut through the c

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

lutter to get your company in print.

Is it News?

Before writing a news release the first step is to determine whether or not your story is new

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s. First think of the 5 W's: Who, What, When, Where, Why. If you have trouble answering those questions, then your story is probably not news. One of t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e most important questions is the "why" as it is the crux of your story idea. If your why is not different than what other similar companies offer, ret

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

hink your story idea.

Writing Your News Release

The first rule of press release writing is to write your release like a news story. That havin

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

g been said, you should keep your press release as short as possible. And it should NEVER exceed two pages in length. Be sure to check and double check

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

spelling and grammar. Afterall, these are professionals who know the English language and spelling and grammar errors will reflect poorly on you and y

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

our company.

Don't Send Your Press Release into a Black Hole

Always find out the name of a real person at the newspaper to which you are sendi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

g your news. There is no better way to have your news discarded than to send it to the "editor." There are a few ways to find out the name of a person

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

at the newspaper. The first is to read the section of the newspaper to see who is writing the kinds of the story in which you think you should appear.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

The second is to call the newspaper and speak with an editorial assistant to find out the name of the person who should receive your press release. The

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

bottom line is to make sure you find a real person to receive your news.

Are You Ready for your Close-up?

To prepare yourself for interviews

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

, make sure you know your story inside out. You have to come across as the expert. You want to be able to answer questions quickly and succinctly when

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

sked by the reporter. That having been said, if you don't know the answer to a question, either tell the reporter where he or she can find the informat

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ion or tell him or her that you'll find the information and call back or e-mail with it.

Relationships are Everything

When you are mentioned i

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

n the news, be sure to send a quick thank you note or e-mail to the reporter. In addition to being polite, this is also an excellent opportunity to pro

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

vide ideas for follow-up stories or reitertate your area(s) of expertise. When a story appears in the media for which you would have been a great sourc

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e, send an e-mail or note politely detailing points he or she missed and could cover in a follow-up story or a counterintuitive approach to their story

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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All businesses make investments in both plant and equipment, and also in their employees. Depending on the type of enterprise, some businesses will have more invested capital than others. No matter the type of business, the primary question remains the same. The question is - what is the purpose (or goal) of any business investment? The answer - the purpose of any investment is to increase the net worth of that investment. The question then becomes--how to finance it?

Everyone in business will eventually face a real crisis of conscience at some point or points in his or her career. Before you face that critical choice, I believe most people would say it is easy to think that they will act ethically, no matter what the personal cost. However, what will you really do when you are faced with the personal cost of losing the job you love (or desperately need) and placing your family's welfare and your own self worth in jeopardy? Is your personal respect and integrity negotiable? It is probably safe to say that all or certainly most of us have encountered situations where there was a bending of the rules; the special person, client or coworker who gets special consideration; the dishonest deal; the telling of a blatant untruth; and so on. Do you have an ethical compass in good working order to guide you in resolving these ethical dilemmas?

There have been many incidents where a wrong product was delivered simply because when ordering the terms were not understood. To avoid such a situation, it is worth the time to learn the definition of pallet terms before you make the next purchase.

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