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Main Subject - Can't Get Media Coverage? Use Technology
From satellite radio to blogging, from podcasts to internet marketing and RSS; technology is ever more pervasive not only in our lives but also in public relations. New techniques are being used to subvert sending messa
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ges through third parties (i.e the media) and get them directly to where we want them: the public. Moreover, these techniques are able to avoid broadcasting in favour of narrowcasting. Narrowcasting is the practice of
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
carefully identifying a target audience and crafting a message that speaks directly to it. Unlike broadcasting, its focus and target is much more specific.
Many professionals I come across are concerned (with good reas
Many professionals I come across are concerned (with good reas
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
on) with how they can get the biggest bang for their publicity buck. More and more, I'm advising clients and prospects to consider new technology routes in PR as a means of reaching their most desired targets. What ar
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
e these routes? Let's review some of the options.
Satellite & Internet Radio
Have you heard of XM Radio? As a growing phenomena, more and more North Americans are bu
Satellite & Internet Radio
Have you heard of XM Radio? As a growing phenomena, more and more North Americans are bu
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ying those nifty portable radios that offer hundreds of specialized stations on subjects and genres ranging from the mainstream to the wacky. Are you a bluegrass fan? With Satellite radio, you can subscribe to a statio
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
n that serves up nothing but bluegrass music and interviews on bluegrass music. Does your business offer combined personal and business motivation strategies? Why not consider getting your message pitched to the produc
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
r of the station focusing on personal motivation? Believe it or not, such stations exist and they have a following of a dedicated audience!
In terms of internet radio, there are hundreds of opportunities to become a gu
In terms of internet radio, there are hundreds of opportunities to become a gu
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
est on a show or even host your very own one! One instance of interest for entrepreneurs is EntrepreneurRadio.com. The website is an active radio station wi
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
th numerous shows from which web visitors can regularly tune in. For a small fee, you can even pitch your own show concept. The popularity of this medium of narrowcasting is even attracting the interest of advertisers
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
looking to sell wares that in a traditional broadcasting medium, might lose out on effect. With Internet Radio, one is not pushing a message out to a general public that may or may not have an interest in your services.
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
Podcasts, blogging, and RSS
Wow! Don't get blown away with the techie terminology. Here's a breakdown. Podcasts are the newest line of services Action Strategies has broken into. Basically, podcasts are an offsh
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
oot of internet radio but they have one important difference: they have the portability of being downloaded anywhere and anytime. Unlike internet radio or regular audio files, podcasts can be stored in one's iPod or mus
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ic player. They can also be searchable on the internet via search engines. More information on podcasts will be following in subsequent blog postings.
In terms of blogging and RSS, the two are concepts that go hand in
In terms of blogging and RSS, the two are concepts that go hand in
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
hand. As many are aware (especially as you are currently reading a blog), blogs a regular journals that allow readers to leave feedback and opinions. In terms of PR, blogging is a gold mine in terms of gaining immediat
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
e feedback from your target publics, assuming you have a critical mass of regular readers. RSS however, augments the experience of the blog reader.
RSS (Real Simple Syndication) allows an interested party to subscribe
RSS (Real Simple Syndication) allows an interested party to subscribe
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
to a news feed through readily available and often free software called RSS readers. The benefit of RSS enabling your blog or website is that your interested publics can now have updates or notices of updates to your we
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
b message sent to them directly by email or through their RSS reader. No longer will they need to remember to visit your website on a regular basis. The result? More familiarity with your message! With the overflow of
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
information most face on a daily basis, people have less and less time to visit umpteen numbers of websites. Your RSS feed directly to your audience provides an uninteresting means of reminding them of what you're up t
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
o.
The bottom line
You need to view your publicity efforts in a three dimensional aspect. Media relations is an excellent vehicle for publicity but it should never be viewed as the sole vehicle towards your objectives
The bottom line
You need to view your publicity efforts in a three dimensional aspect. Media relations is an excellent vehicle for publicity but it should never be viewed as the sole vehicle towards your objectives
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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