Main Subject - Business

There is only one thing in the world worse than being talked about, and that is not being talked about." - Oscar Wilde

Every growing company has a story to te

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ll, yet not every growing company has the budget to retain a public relations firm to tell it. This article is the first of a series that will show you how to t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ell your own winning story without breaking the bank. Step-by-step, month by month, you’ll learn how to prepare your news, share your news and/or expertise, and

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

earn the headlines you need to spread your story far and wide. Plus, you’ll learn about plenty of useful and often free resources to help you get the mission a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

complished. When you get into action, your brand, reputation, and business will grow. You’ll soon learn that good publicity can last forever, and you’ll wonder

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

why you didn’t begin sooner.

But don’t just start writing and sending press releases all over town, the Internet, or the world without first determining the cu

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

rrent “buzz” about your company and what you most want to accomplish as a result of your publicity efforts. First take the temperature to see if you are sizzlin

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

’ or fizzlin.’ Visit www.Google.com to discover the current “buzz” about your name and company. Better yet, visit www.linkpopularity.com to learn how popular

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

our Website is according to Google, MSN.com, and Yahoo.com. If the only thing that comes up is the 5K race you ran three years ago, you’ve got some work to do.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

And, if you don’t yet have a Website, add that to your list of essential tasks to accomplish. But before you do that, ask yourself a few key questions.

• What

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

do you want to be known for?
• What qualifies you?
• What is special and different about the way you do business?
• Why is what you do or offer t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

imely, newsworthy, trend-worthy, or relevant to the news media today?
• What do you want “Google” of www.linkpopularity.com to reveal about your company and

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

name six-months and one year from now?

If you are thoughtful and strategic about your storytelling approach, you’ll be in a much better position to evaluate you

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

r return on investment of time, creativity, and resources you apply toward your media relations program.

Let’s face it. Any new marketing or public relations i

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

nitiative needs to prove its value in the form of results to compel you to apply precious resources to the task. Be clear about what you want your public relati

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ons program to accomplish for your growing business. If you want escalating Website and foot traffic to your business, leads to be of higher quality and quantit

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

, and a story on the front page of the Snohomish County Business Journal to draw attention to your company’s most important breakthrough and why it matters to th

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e community, be clear about it. Always align your actions and storytelling with your desired results.

The next article will address some proven ways to earn ed

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

itors’ attention. In the meantime, keep reading the newspapers and watching the local and national news. You’ll need to gain familiarity with the work of the r

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

eporters who write about your industry if you hope to influence them to tell your story. And if you have a burning media relations question to ask, get in touch

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Managing change in our lives and in our businesses is vital in the modern environments in which we live. There is much to learn from that old and cantankerous Dickens character, Mr Ebenezer Scrooge himself...

I hear four questions asked about leadership often. This article gives a short answer to each of these important questions.

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Main Subject - Take the Temperature Before You Launch Your PR Campaign: Are You Sizzlin' or Fizzlin'?

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