Tags |
|
|
Links |
|
|
Main Subject - The Deadly Sins of Media Relations and Why You Should Avoid Them
The most important thing to keep in mind about media relations is that business periodicals, newspapers, and broadcast media are in business to inform and serve their readers and viewers. Your task is to share timely, newsworthy, relevant, trend-worthy, and local s
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
tory ideas for editorial consideration that do exactly that.
In broad terms, reporters are interested in writing about:
• Breaking news that will impact their readers or viewers in a meaningful way
• Emerging trends and their relevance in the local marketplac
In broad terms, reporters are interested in writing about:
• Breaking news that will impact their readers or viewers in a meaningful way
• Emerging trends and their relevance in the local marketplac
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
e
• Local examples of people and companies at the leading edge of these trends
• Much anticipated new products that have the potential to change the way we live, play, and do business
• Perspectives that help readers better understand current issues h
• Local examples of people and companies at the leading edge of these trends
• Much anticipated new products that have the potential to change the way we live, play, and do business
• Perspectives that help readers better understand current issues h
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ow to deal with them
• Stories that touch our pocketbooks, our hearts, our minds – or that stop us in our tracks.
To serve these interests, offer news that reporters and editors can’t get anywhere else. Offer access to the deal makers and experts. Offer comp
• Stories that touch our pocketbooks, our hearts, our minds – or that stop us in our tracks.
To serve these interests, offer news that reporters and editors can’t get anywhere else. Offer access to the deal makers and experts. Offer comp
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
elling visuals to bring the story to life. Offer proof of why your story is an example of a big trend gathering speed and why you are qualified to comment about it. Offer ideas that lend impact to special editorial sections. And, provide concise, quotable, though
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
tful commentary that respects pressing deadlines.
As business owners, we know that attentive client service is an essential ingredient for successful and lasting relationships. The same is true when engaging in media relations. Reporters and editors are your mos
As business owners, we know that attentive client service is an essential ingredient for successful and lasting relationships. The same is true when engaging in media relations. Reporters and editors are your mos
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
t important customers because they have so much influence to share your stories with their audiences. Treat them with respect, honor their deadlines and other requests in a timely manner, and anticipate their needs as best you can.
Address reporters by name, and s
Address reporters by name, and s
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
pell their names correctly. Be familiar enough with their work to know what will interest them. Make it easy for reporters to tell your story. Cover the “who, what, why, when, where and how” and – most importantly “why” they should care. Make it easy for reporte
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
rs to get in touch with you by phone and email. And always ask if there is more you can do to be of service.
Now that you know what many editors and reporters are after, consider some of the deadly sins of media relations.
1) Don’t ever say to a reporter, “I’m un
1) Don’t ever say to a reporter, “I’m un
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
familiar with your publication or your work.” These people work grueling hours against ongoing and demanding deadlines to serve their readers and viewers. You owe them the courtesy of your attention to their work. Without that, why should they pay attention to yo
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
?
2) Don’t ever call reporter or editors and say, “Did you receive my press release?” This wastes their time and adds no value to the effort. Rather, call to say that new information has come to light since you issued that press release, and you are calling right
2) Don’t ever call reporter or editors and say, “Did you receive my press release?” This wastes their time and adds no value to the effort. Rather, call to say that new information has come to light since you issued that press release, and you are calling right
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
away so the reporter can decide the best way to proceed. Take this approach provided that new information has truly come to light.
3) Don’t ever say “My firm buys a lot of advertising with your newspaper” to imply that the publication owes you a story as a result.
3) Don’t ever say “My firm buys a lot of advertising with your newspaper” to imply that the publication owes you a story as a result.
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
Advertising and editorial departments are treated separately at most quality media outlets.
4) Don’t say, “I sent my press release to you last week” and ask “When are you going to run it?” Good stories stand on their own merit. There are no guarantees for cove
4) Don’t say, “I sent my press release to you last week” and ask “When are you going to run it?” Good stories stand on their own merit. There are no guarantees for cove
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
rage.
5) Don’t call reporters on deadline and expect them to be happy to hear from you. Calling the Seattle Times or the Seattle Post-Intelligencer at 4 p.m. is the “kiss of death.” I always avoid calling the Puget Sound Business Journal on Wednesday afternoons
5) Don’t call reporters on deadline and expect them to be happy to hear from you. Calling the Seattle Times or the Seattle Post-Intelligencer at 4 p.m. is the “kiss of death.” I always avoid calling the Puget Sound Business Journal on Wednesday afternoons
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
for the same reason. You should, too.
6) Don’t share information that hasn’t been spell-checked and double-checked for accuracy. That means checking phone numbers, names, and addresses. The news business is all about accuracy and quality information. Don’t com
6) Don’t share information that hasn’t been spell-checked and double-checked for accuracy. That means checking phone numbers, names, and addresses. The news business is all about accuracy and quality information. Don’t com
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
promise on either.
7) Don’t mistake “puff” for news. Always make it clear why readers or viewers should care. Without that crucial ingredient, you might as well as shell out the big bucks for paid advertising.
8) When asked for a quote, don’t blow it. Avoid the
7) Don’t mistake “puff” for news. Always make it clear why readers or viewers should care. Without that crucial ingredient, you might as well as shell out the big bucks for paid advertising.
8) When asked for a quote, don’t blow it. Avoid the
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
dreaded LAQ, otherwise known as the lame ass quote. A comment that starts with, “We are just so excited…” “We are pleased….” and “We are delighted to be nominated…” takes up space without adding valuable content. When given the chance to say something, offer a st
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
rategic comment. Say something meaningful or memorable. Make your words count for something. Here is one example from a local financial planner: “Investing should be like watching paint dry. If you’re getting an adrenaline rush, you’re doing something wrong.”
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
And don’t make yourself sound like a cheerleader for the high school football team.
9) Don’t send in an unflattering photo of yourself or your product and expect either to look better in newsprint. Newsprint is the unkindest paper of all. Hire a professional phot
9) Don’t send in an unflattering photo of yourself or your product and expect either to look better in newsprint. Newsprint is the unkindest paper of all. Hire a professional phot
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ographer to best represent your products and put your best face forward.
If you keep these deadly sins in mind and remember always to be of service to the reporters and editors you depend upon to share and deliver your news, you and your stories will be well served
If you keep these deadly sins in mind and remember always to be of service to the reporters and editors you depend upon to share and deliver your news, you and your stories will be well served
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.mainsubjects.org.ua/article/33316/mainsubjects-The-Deadly-Sins-of-Media-Relations-and-Why-You-Should-Avoid-Them.html">The Deadly Sins of Media Relations and Why You Should Avoid Them</a>
BB link (for phorums):
[url=http://www.mainsubjects.org.ua/article/33316/mainsubjects-The-Deadly-Sins-of-Media-Relations-and-Why-You-Should-Avoid-Them.html]The Deadly Sins of Media Relations and Why You Should Avoid Them[/url]
Related Articles:
Capture Clients' Attention - Sharing Success - and the Death of Prospecting!
Job Search Questions and Answers - Part 1
How to Create a Good Business Idea?
Bookmark it:
|