Main Subject - Business

The number one mistake that those who are new to press releases make is that they make it sound too much like a sale

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s letter. A press release is used to promote your company or product, but making you press release a rewrite of your

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

“Sales” page is not a good idea. A press release is written to get your business featured in a major newspaper, mag

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

azine, or web site. Hence, before you start writing your press release, I strongly recommend that you take some time

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

to read some of the articles that are written in the Business sections of popular newspapers such as The New York T

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

imes or Wall Street Journal, as well as read some of the articles about businesses in a niche magazine or web site t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

hat matches the niche of your company. These news stories were most likely based on press releases that the company

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

wrote and thus, you should see what type of information is included in these articles and then include similar infor

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

mation in your company’s press release.

Although it would be nice if a major news publication wrote an article that

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

went on praising your company and your product, the vast majority of credible news sources do not do this and inste

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

d provide the facts and their own opinions, not opinions presented in a press release. Hence, to get the most covera

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ge and best possible results from your press release, simply state the facts and if you want to give opinions, do so

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

in quotes as most news stories include direct quotes from company officials. The overall goal of a press release is

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

to generate buzz and interest in your company’s product or service; however, if you make your press release a rewor

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ded sales copy, you will get very little coverage from your release and many companies many press release distributi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

on services may reject you press release all together.

Hence, the bottom line is this: Only state the facts in your

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

press release and do not go too deep into giving opinions. When you finish writing your press release and proof rea

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

d it, make sure it sounds like an article you would expect to find in a credible news source. If it does, than chanc

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

es are you wrote a good press release and it will get picked up by many sources. If it doesn’t, then you have some e

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

diting that you need to do to “polish up your press release” and increase the chances of getting major news articles

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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