Main Subject - Business

Contact information is by far the most important part of your press release and you need to make sure that you prov

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ide enough information so that a reader of the press release will be able to reach you. There are some news publica

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

tions that will take your press release and write a news story without contacting you; however, most news sources w

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

o want to base a story off of your press releases will attempt to contact you before they write an article to get m

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ore information and their own quotes. If their request is not met in an appropriate time frame, they will go with a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

other company. As a result, it is very important that you include a phone number and / or e-mail address that you c

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

heck frequently so that writers and journalists will be able to contact you and get the information they need quick

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

y.

I know that some will not want to give their personal information as any one will have access to your e-mail ad

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

dress or telephone number and as a result, I suggest that you create a new e-mail account for press releases where

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ournalists can contact you. pr@domain.com is a very common e-mail address for the public relations department of a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

company or web site. Many companies who are large enough to have their own public relations expert or press release

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

staff use the business e-mail address of their PR personnel to handle all requests for more information.

I know t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

at when many people register at a new web site, they often give fake or incorrect information but a press release d

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

istribution web site is the last place you want to do this. If these distribution services realize that the informa

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ion you gave does not match up, they may not even send out your press release and terminate your account.

Bottom L

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ine: Most journalists and writers who want to write a press release about you or your company will request and requ

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

re further information before publishing your release so it is vital that you provide correct information in the “C

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ontact Us” section of the press release. If a journalist can not contact you within a reasonable time frame of send

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ng a press request, your news will not be covered and the purpose of the press release will be defeated. Simply put

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

, make sure you can easily be contacted by those who are interested in writing a story based off your press release

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Before deciding to plan a brochure a few through has to be given to your ideas and how it will help you in creating a brochure that sells. Work out a plan like what is your budget for the entire brochure project. Are you hiring a graphic designer and a printer separately?

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