Main Subject - Business

Do you open up industry publications only to find that a prime competitor is featured in the cover story? Is your company consistently

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

left out of news stories about your industry? If so, you’re not alone. Let’s face it — most business owners are more concerned with t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e ins and outs of running their companies than spending hours trying to generate publicity.

But today, companies are investing in pub

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

lic relations campaigns for a reason: PR can propel your business into the spotlight. In fact, today’s most successful companies use P

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

to get the word out, reach potential customers and impact the bottom line.

How do they do it? To get on the fast track, try these fi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ve tips to building a powerful PR program:

#1: Create Newsworthy Press Releases
One of the first steps to establishing credibili

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

y with the media is to write and distribute high-impact press releases. What is newsworthy? The definition varies for each media outle

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t, and the answer is, whatever holds wide appeal for their audience. Press releases that get the most attention usually tie into exist

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ng trends, current news and even holidays.

#2: Offer Your Own Compelling Story Ideas
Creating your own story ideas for local pub

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

lications is one of the best ways to generate media exposure. To offer a story idea, create a brief “pitch” that includes information

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

bout the potential story, interview sources and ideas for visuals. Be sure to keep the pitch concise and creative, and research the me

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

dia outlet and reporter you’re contacting to ensure your idea is appropriate for their audience and beat.

#3: Get to Know the Media

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

> Don’t be afraid to start building relationships with key reporters who cover your industry. Reporters are always busy, so be consci

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ous of deadlines when you call. Sometimes the best idea is calling to introduce yourself as a potential industry source and forgetting

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

the sales pitch altogether.

#4: Diversify Your Approach
Knowing that you’ll reach a specific number of readers with a controlled

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

advertising message can be tempting, but remember — consumers pay less attention to advertising than the editorial content of a newsp

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

per or magazine. A smart marketing strategy includes a good mix of several communications strategies.

#5: Get Help If You Need It

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

While good PR requires time, resources and expertise, there are ways to find cost-effective help: PR consultants who can use their s

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ills to your advantage. Using strategies such as press releases, story pitches and other communication tools, a PR firm can help gener

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ate the attention your business needs. And after enjoying the media spotlight comes the fun part — managing the influx of new business

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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No, it’s certainly not enthusiasm. There’s usually more than enough of that to go around. And it’s certainly not a lack of ideas. Would-be business owners can pop those out faster than fireworks exploding on the 4th of July. And by now most wannabes seem to realize the importance of a written business plan, whether using their own money or they anticipate a need to borrow, so it’s not that. The key ingredient most start-ups lack is a Professional Support Team.

You enjoy what you do. In fact, you love your product and want to tell everyone about it.

We all attend groups and we all discuss their value when the event is over, but do we measure the worth so we can make a decision as to whether this is the right group for us? This article discusses some ideas for measuring value.

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