Main Subject - Business

Every online business should have a marketing and advertising plan. While paid advertising - especially Internet advertising - can drive highly targeted traffic to your site, many online busi

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nesses overlook a key component of any marketing and advertising plan: press releases and press release distribution. A great press release can garner the kind of exposure that money can't bu

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

; in essence, it's free advertising. Press release distribution is an extremely cost-effective way to get the word out to thousands, hundreds of thousands, and perhaps millions of potential c

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

stomers.

Many business owners might respond, "But I've written press releases and haven't received a single response." If that's the case, the lack of response is most likely either due to e

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ther a poorly written press release or poor press release distribution.

Although virtually anyone can string words together, writing a press release that will grab and hold the attention of

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

he media is an art. Many press release services also offer press release writing services; in most cases, it's worth the money to leave it to the professionals. If you do want to write your o

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

wn press release, though, here are some tips:

1. At the top of the release, include a contact person's name, phone number, and email address, as well as the URL of your website. It's imperat

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ve that whomever is listed will be available to speak to the media. In other words, don't decide to distribute your press release and then head off on vacation.

2. Make the topic timely. Unl

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ss yours is a Fortune 1000 company, simply announcing that your product exists will draw only a yawn from the media. Find a hook. Your hook could be an upcoming holiday, for example. Better y

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t, find a way to piggyback your product or service onto something that's currently making news. Reporters are always looking for new angles for their follow-up stories.

3. Don't forget the F

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ve Ws. A reporter should be able to read the first paragraph of your release and know who, what, where, when, and why. If they don't find the information there, they won't read any further.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

4. Incorporate quotes from an "expert." The expert could be you, the CEO of your company, or someone with whom you collaborate. The bottom line is that he or she should be able to authoritati

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ely speak about the topic of the release, and should be available to the media for interviews.

5. Keep it short. A press release is a teaser to get the media interested in your company. Say

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

hat you need to say in 400-500 words. If reporters want more information, they'll contact you.

6. A picture is worth 1,000 words. If you're promoting a product, have high-resolution (300 dpi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

images available, and state their availability at the end of your press release. Editors will choose to cover a product with a photo over a product without every single time.

When it comes

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

o press release distribution, use press release services. Ideally, you should use a press release distribution service that can target your release to members of the media that specifically c

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

over your market or industry. Consider a press release distribution service that offers online print distribution, fax distribution, and audio distribution.

Keep in mind that press release d

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

stribution can take awhile to bear fruit. In contrast to websites, which continually publish new content, magazines often have months of lead time. Your press release may get some immediate r

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

sponses, and continue to receive a trickle of responses for months to come.

Lastly, press release writing and press release distribution should be a cornerstone of your marketing and adverti

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ing efforts. Issuing a new press release every three to four weeks keeps your company in front of the media, and has a cumulative effect of increasing the effectiveness of your press releases

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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History of Six Sigma: The quest for perfection is second only to human survival instincts. These are the two reasons that were solely responsible for civilizations to flourish. That we are wearing clothes today as a symbol of the quest for perfection and innovation should reinforce this statement...

Imagine that you run a small business and your potential customer base can change by as much as 200% depending on the time of year. This is a reality that affects many small towns, tourist and resort areas worldwide. There is a solution, and not surprisingly, it is web-based.

Setting your sights on your goals and keeping them there is necessary to your success at home-based business. But even though you're taught to focus on the vision in front of you, there's something to be said about keeping that back door open.

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