Main Subject - Business

It seems to me that some web users are completely unaware of the importance and the power of a good press release.

I’ve read re

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

cently somewhere a user’s assertion that really scared me:

"Press Releases have been devalued a lot by Google,

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

so they’re no magic answer." Who cares whether Google values or devalues a press release?

Press releases a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

re not addressed to Google, but to the people! While online press releases might generate positive “secondary effects”, such as

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

inbound links, this is not their main purpose.

You might be surprised to learn that press releases are really powerful online m

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

edia tools. I am not talking just about immediate results, but also about results that can be seen in time, sometimes weeks, eve

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

n months, after… "releasing the news".

I am still amazed that people confuse advertising and publicity. Could it be because in

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

the dictionaries these two terms are synonyms? Then I’ll not write “publicity” anymore, but public relations. Advertisers focus

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

on the “now” and on the direct sales.

Public relations experts focus on the long-term relationships with the industry, clients,

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

media and business partners. Public relations generate “credibility”. Sometimes PR experts present news about a company in the

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

orm of relevant press releases.

If online PR officers should focus on keyword optimization to ensure broader exposure, offline

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

things are easier. But offline press releases don’t have such huge chances of coverage as it happens online! From my point of vi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ew, using the Web for certain public relations campaigns is far more worth than using offline channels.

Press releases are read

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

by journalists online or offline, and if they decide a story is worth publishing, they might write an article or publish it "as

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

is".

To make a long story short, an online press releases has the following purposes:

to give journalists information

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

that is useful and accurate about a product, service, company and even a person;

to gain public confidence and strength

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

en public image for a brad, company or product;

to inform the market of a new or improved product or service.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

The purpose of a press release, I have to repeat that till it is clear, is not to make a sale, but to “announce” in a sober, ne

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

utral and realistic manner news about products, services and changes. The press release is not a story that should be published

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

word for word. It’s just a tool to grab the attention of the editors.

And that… is something that really doesn’t concern Google

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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BB link (for phorums):
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