Main Subject - Business

For decades, companies have spent tens of thousands of dollars each year on the crafting, execution and distribution of press releases containing vital information about thei

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

r recent achievements, acquisitions, product launches, and innovations to a wide array of news organizations; hoping and praying that the authoritative voice of the media wil

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

deem their release newsworthy and share it with you and I; the general public.

Unfortunately, many traditional marketers and PR professionals often scratch their head in am

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

zement because they have written press releases in the past and did not receive any media coverage and/or customer interest. If that's the case, the lack of response can be

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ttributed to variety of reasons (i.e. you have a horrible product/service, the press release was poorly written, the press release wasn’t optimized, and/or there was a flaw i

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

the distribution of the press release). Whatever the case, it just didn’t work.

Optimizing a press release basically means that you should add relevant keywords and key phr

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ases throughout the body of the content. This means that prior to actually writing the release, there should be substantial research done in order to identify the appropriate

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

keywords you will be targeting. Additionally, you should be aware that your press release will not only be read by journalists, bloggers and the general public, but it will

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

lso be read by search engines (or algorithms) to determine the press release’s relevance and categorization. Nonetheless, the press release should naturally flow while a pers

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

n is reading it.

News websites like Google News, Yahoo News, and MSNBC receive hundreds of millions of website visitors everyday; and an exponentially increasing number of c

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

nsumers, journalist and bloggers are getting their news from this channel of news websites offered by search engines and blogs. This is why it is absolutely imperative to ado

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

pt a press release optimization strategy as part of your overall marketing mix; not doing so will cost your organization media attention, buzz, and a boatload of website traf

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ic.

For the most part, distributing a press release is much easier than optimizing it. There are several distribution channels that can do this for you; some are free while

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

thers can become very expensive. The most popular are PR Newswire or Business Wire; there are a ton of them out there. Ideally, you should use a press release distribution

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ervice that can target your press release to members of the media that specifically cover your market or industry.

Also, remember that distributing a press release can take

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ome time before you yield any significant offline results. Of course, it's almost guaranteed that you will receive a significant amount of web traffic during the first couple

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

of weeks after the release; however, that doesn’t mean that an editor at the New York Times might read your press release and write a story about in the future.

In conclusi

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

n, press release optimization and distribution is a highly effective marketing tool that has the potential to generate new revenue streams, leads, mass publicity, and an incr

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ase in brand awareness for your product or service. Additionally, a well written press release that appeals to the media’s hunger for a good story and that is properly optimi

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ed with keywords that you want to rank for can naturally increase your one way links; a search engine optimization tactic that is essential to rank high in the search engines

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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