Main Subject - Business

Have you ever been interviewed by the electronic media. Have you ever declined an interview because you felt totally fearful and uneasy on TV or r

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

adio? Have you been interviewed and then wished you would have had the benefit of some tips to prepare for and deliver a more effective interview?

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

Well, I want to offer you another set of tips or as I like to call it – another prescription from your PR Doctor – to use for your next interview

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

opportunity.

A Prescription For Effective TV Interviews:

1. Prepare for the interview by developing some quotable quotes that are succinct, mem

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

orable and to the point.

2. Prepare key messages to use and bridge back to your key messages when answering questions during the interview.

3. T

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

hink in sound bites. You can enhance the effectiveness of your interview if you use examples, anecdotes and graphics.

4. Avoid the phrase “I thin

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

k” since this weakens the impact of your message and the sound bite.

5. Remain calm and smile! Smiles are an effective way to accentuate your mes

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

sage.

6 Look at the interviewer so it does not appear that your eyes are wandering.

7. Lean slightly forward towards the camera. This will promo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

te a feeling of intimacy and it will make you look thinner.

8. Wear a dark jacket. Avoid white shirts without jackets. A dark jacket helps convey

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

confidence and credibility.

9. Drink water to make sure you are fully hydrated. Do not drink milk, caffeine or alcohol since they will negativel

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

y impact your performance.

10. Rehearse! Always practice your key messages and quotable quotes and how to work them into the interview.

A Prescr

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

iption for Effective Radio Interviews:

1. Prepare your talking points and write them down as a way to prompt yourself.

2. Remember, you are bein

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

g interviewed due to your knowledge of a subject. You are the “expert” and you need to be confident, prepared and straightforward.

3. Use a relia

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ble and clear phone connection for a telephone interview. Always turn off the call waiting feature. Do not use a cell phone or headset.

4. If you

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

do not understand a question, ask for clarification. Do not assume you know what they are asking.

5. Compliment the interviewer when a very good

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

question is asked.

6. Refer to the interviewer by name in the interview conversation. This will create a more intimate conversation, make the in

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

terviewer feel good and make the audience feel they have access to a private conversation.

7. Sell yourself to the listening audience.

8. Be pre

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

pared for any interview opportunity and do not judge an interview by its length. Any interview has the potential for positive rewards for you.

9.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Be sensitive to time during the interview. Keep an eye on the clock so you can help ensure you get time for a closing comment.

10. Seek media tr

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

aining for interviews. This can be a major plus and give you a powerful advantage if you learn the strategies and techniques for great interviews.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.mainsubjects.org.ua/article/33246/mainsubjects-Media-Tips-From-Your-PR-Doctor-For-Effective-Electronic-Media-Interviews.html">Media Tips From Your PR Doctor For Effective Electronic Media Interviews</a>

BB link (for phorums):
[url=http://www.mainsubjects.org.ua/article/33246/mainsubjects-Media-Tips-From-Your-PR-Doctor-For-Effective-Electronic-Media-Interviews.html]Media Tips From Your PR Doctor For Effective Electronic Media Interviews[/url]

We've all dreamed of spending our working days reclinining back in a deck chair eating cheese sandwiches on an overcast summers day. But then we remember the mortgage/kids/wifes $500 a day drug habit and our fantasies turn to dust. It doesn't have to be this way. We show in 5 easy steps how you can quit that lousy Graphic Design job and spend the rest of your life living in easy street.

As I have seen over the years the workings of companies large and small I have always been surprised at how few CEOs and MDs really get their monthly reporting information set up to help them run and have control of the business. So here’s my check list on what I believe you need do: To run your business effectively it is essential that you have the right financial and other key performance indicators provided to you - regularly and you need to remember that (regardless of what others may think) this information is there simply to help you run the business.

Former bank robber turned professional speaker and best selling author give insight into simplifying your marketing efforts

Tags

Links

Main Subject - Media Tips From Your PR Doctor For Effective Electronic Media Interviews

Related Articles: