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Main Subject - Free Advertising With Publicity - Part IV
There’s little doubt that successful people want to surround themselves with other successful peo
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ple. And a book shows them that you are successful. It gives you prestige. You are now an author.
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
It’s far easier to dismiss your self-claims in a salesletter than it is from a book. The fact tha
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
anyone can have a book printed is irrelevant (at least for now).
If you don’t have the time or
If you don’t have the time or
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
atience to write a book, you have several options:
You can dictate the book and have it tra
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
scribed (elance.com and guru.com are good places to get a transcript done for you, but there are
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
many other places online and offline to have them done as well).
You can have someone ghos
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
write the book for you. Be sure to check out their previous work, though!
You can hold a t
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
leseminar by yourself or with other experts and have it transcribed and edited into a book.
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
You can get together with other experts in your field and each contribute a chapter or two for a
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
book.
You can interview other experts and compile it into a book.
You can take book
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
s that are in the public domain, update it for today, and release it as a book (you may want to c
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
nsider legal resources to make sure your choice is actually in the public domain…it’s not always
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
traightforward).
As you can see, it’s fairly easy to have a book done in very little time a
As you can see, it’s fairly easy to have a book done in very little time a
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
d at very little cost. Just be sure the subject and material is relevant and fills a need. Ideall
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
a book can also be used as a selling device for a back-end item or as a lead generation device.
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
Blogs, Podcasts, etc. – Yes, this is supposed to be about offline marketing methods, but in toda
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
’s information age, I would be amiss if I didn’t mention them.
Check out: http://www.blog
Check out:
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
er.com
http://www.typepad.com
http://www.moveabletype.com
…for starters. The
…for starters. The
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ffline part comes in when you advertise your blog in the offline world as well (which you should)
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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