Main Subject - Business

Today, Indians are a force to be reckoned with. They have made their presence felt in every field. When we talk of the Indian press during media training, we see tha

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t Indian reporters have a significant influence, especially in business media.

A large number of business reporters with Indian roots are internationally prominent.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

Consider CNN’s Senior International Correspondent Satinder Bindra based out of New Delhi. He is responsible for the Network’s coverage of India, and the South Asian

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

region; Tunku Varadarajan is currently editorial features editor at The Wall Street Journal. He is a former chief TV and media critic for the paper and columnist fo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

r OpinionJournal.com, a WSJ sister site. And many more.

So, what is it that makes the Indian Reporter tick? How can we strike a chord with Indian reporters? Here ar

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e skills it would be wise to practice in media training.

Tips on Dealing With Indian Reporters

Honesty really is the best policy in this c

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ontext. Be straightforward and factual. Indian reporters are a professional lot, aggressive and know how to find the underlying cause of an issue.

Getting an

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Indian reporter to trust you can be a tough job. Confidence, authenticity and being down-to-earth work a lot better than false pretenses with the India media. Never

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

make up an answer! They will check your assertions.

It is quite all right to address the Indian reporter by his or her first name. There is no need to be ex

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

cessively formal.

There is no such thing as telling a reporter something off the record. (If you are not already aware of this, it will be drilled into you d

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

uring media training.) Indian reporters are no different. Don't say anything you wouldn't want to see in print or have aired on television! For a typical Indian, the

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

most preferred source of information is television, newspapers, radio, and news magazines, in that order.

Treat the Indian media with respect and friendlin

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ess.

Indian journalists reflect a tough work ethic; they are comfortable with the English language and adjust comfortably with the western culture. They d

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

o not hesitate to go the extra mile to get their information. With their theoretical thinking and analytical mind, Indians have a global presence. They are patient b

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

y tradition, good listeners and sharp witted.

The Indian Press has the reputation of being among the best in the world, which is evident by the professionalism exhi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

bited by the Indian journalists. The people of India are media savvy and have exposure to various forms of media. Investigative reporting has become quite prominent

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

in India.

One such example is the sensational and controversial “Tehelka” issue where investigative journalist Aniruddha Bahal and his partner Mathew Samuel spent s

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

even months posing as arms dealers and exposed top Indian officials and army officers taking bribes.

In an operation unparalleled in Indian journalism, Bahal paid b

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ribes exceeding 21000 USD to India's top ruling politicians and senior army officers to push for non-existent arms, secretly videotaping every transaction. This is p

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

robably why journalists play such an important role in influencing public opinion on vital issues – they believe that public opinion and interest are more important.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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