Main Subject - Business

Business owners and managers want to create awareness of their business. And many times they wa

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nt to (or have to) create that awareness with a very small or no budget. This presents a challe

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ge so one needs to apply some strategic thinking to do this.

Employing some strategic thinking,

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

here are 13 strategic, creative and inexpensive ways to inform your existing and prospective cus

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

omers and clients know who you are, what you do, and what core values you exemplify in your busi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ess.

1. Volunteer to speak at one of your local service clubs.

2. Write articles for your lo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

cal community newspaper.

3. Develop and offer free or very low cost seminars or workshops to e

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ucate the public on a subject that is related to your field of business.

4. Volunteer to provi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e tips to a local community organization in subject areas related to your expertise.

5. Become

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

active in your local chamber of commerce.

6. Publish a series of “tips” articles related to yo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

r business field and provide free distribution.

7. Offer to write a weekly “tips” column in a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

local newspaper.

8. Offer to be a guest and to be interviewed on a local talk radio show.

9.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Partner with a related, but non-competitive business, to reach a common target market.

10. Con

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ider a joint venture with another business to sponsor an event or a local sports team.

11. Use

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

the Internet professionally and creatively to increase awareness of your business and your produ

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ts and/or services.

12. Write and distribute a free newsletter about your business.

13. Give

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

away something free from your business.

If you are interested in learning more about strategic

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

creative and inexpensive ways to create awareness of your business, please contact Glenn Eberso

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e through his web site at www.businesscoach4u.com or by email at jgecoach@aol.com

By: J. Glenn

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Ebersole, Jr., Founder & Chief Executive of J. G. Ebersole Associates and The Renaissance Group

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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A few different suggestions on how and when to use this follow-up letter. Use this sample letter to create one specifically geared towards yourself.

When a company takes on a new employee, it can take a while for them to familiarize themselves with the working processes of the company.

What is one thing you love about networking? Is it getting out and meeting others with the possibility of walking away with a pocketful of great leads? What are some of the things about networking that you do not like? Is it constantly being sold to or that no one really takes the time to understand what you really do and do not take the time to understand your business?

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Main Subject - Thirteen Strategic, Creative and Inexpensive Ideas to Create Awareness For Your Business

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