Main Subject - Business

After the telecom thunder and the retail rush in India, Healthcare seems to be the next biggest bet for everyone. With promises of many billions of Indian Rupees, large diversified conglomerates such as

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

Reliance, Birlas, Tatas are all betting their money in the Indian healthcare delivery space. As has been with other high growth sectors in India that witnessed a rapid meteoric rise, those who don’t ju

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

mp into the bandwagon quickly are likely to miss the speeding bus completely. Industry experts promise that among other businesses which will ride the crest of this healthcare delivery boom will be the

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

erstwhile non-starter business of healthcare communications.

Many communication giants who were early starters in healthcare communications (having started two to three years ago) in India had to face

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

the embarrassing ignominy of their businesses not taking off despite repeated attempts at survival. Some continue to struggle, but on the whole, it would be safe to say that most have been decimated by

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

being ahead of their time. Some continue to adorn the garb of existing as healthcare communications agencies on the face of it, but beneath the surface their survival instincts have taken the better of

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

them and they are doing all but healthcare communications while waiting for the elusive critical mass of clients.

But today, after the many months of vacillation and intemperate behaviour, the healthca

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

re sector are finally going to go the way of the ‘boom’ sectors. But before entering this field do not forget to read the warning sign which proclaims, “Enter at your own risk. Blink and the race will b

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e over”.

Today’s signs that show the glimpse of a different tomorrow. Lets take a look at the signs - Reuters has projected 2007 to have the highest year-on-year earnings growth, medical tourism has gr

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

own ten-fold from 2000 to have over 1,00,000 medical tourists touching the shores of India, private equity funding is finding its way into the healthcare sector, healthcare insurance has also taken off

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

nd finally the clincher probably is the coming together of the tipping point ‘influentials’ – the big Indian conglomerates investing big money in healthcare, are making the sector impossible to ignore.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

So, the healthcare sector will grow at a frenetic pace - Quod Erat Demonstrandum!. Coming to the need for good communications companies in this field and why they will grow is as self-evident as it is

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

when we see the tree in a good seed after adding in the factors of the right conditions, right nutrients and a little luck.

This need for specialized communications in the healthcare field is particul

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

arly important in a country with a tropical climate profile as in India. Sadly the climate makes India a breeding ground for diseases. Therefore, as much as we don't want it to happen, there will be man

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

y manifestations of many diseases(a few of them which have even been eradicated from the rest of the world!)

Secondly, we live in a country where traditionally we have been taught not to question the m

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

edical professional; where a question by the traditional patient may even border on being branded as a taboo. The need for educating the huge and myriad Indian population in many ways will be an imperat

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ive difficult to ignore.

Then, the very nature of India’s diversity calls for an effective communications scenario. Last known to have 1652 dialects of which 24 languages are spoken by over a million p

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

eople, a mosaic made of thousands of cultural nuances that necessitate an intricate understanding of regional needs before communications can be effective. Also, healthcare is an area of special interes

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t and communicating the needs, dispelling the myths and clearing the misconceptions in this field will assume sigificant proportions.

The barometer signs all indicate towards a high growth in the healt

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

hcare communications space, and those who have an advantage of local knowledge, understanding of healthcare and efficacy of implementation, will benefit enormously by riding the current healthcare crest

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Today we hear much talk of the 'global village'. People are have more opportunities to travel and live abroad than ever before. However, when you leave a familiar environment and go for an extended stay somewhere quite different, you could experience a whole range of unexpected and unfamiliar feelings.

The world of business works similarly to the world of sports. Some people are born naturals and need very little coaching to get it right every time. Others ebb and flow between being average (and knowing they could improve their game) and actually doing well. Read on to learn some lessons that you can apply to your management style.

In most businesses that are considered medium size (that is more than 8 - 10 people). Phone systems typically include additional equipment. I will address that shortly.

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Main Subject - Healthcare Communications Set To Take Off

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