Main Subject - Business

Does news happen or is it made?

News is happening around us all the time; we only get to see it from our daily existence or through the media. The media are in the business of siftin

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

g through the tens of thousands of news pieces happening every day, sifting out wheat from chaff and presenting it to us in print, sound and vision.

This is a major task by any standa

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

d and is where you can help the media, and especially media personalities, with your Small Business Press Releases.

It goes without saying that this will in turn help you.

Every news

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

aper, radio station and television media outlet will have their star reporters and journalists who have to come up with pieces involving human interest stories, genuinely new innovativ

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

products and services as well as commentary from industry "experts" to provide credibility to a story. Their function in life is to find and present these stories and that is not as

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

asy as you might think.

News may happen all around us, but how often is a news crew at the bank when it gets robbed? Not often, it's very rare and that's why such an occurrence would

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

be news. In fact, finding and researching news ideas is time consuming and hard work and here is where you come into the picture.

If you are sponsoring a charitable or non-profit ev

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nt, think about the human interest in what you are trying to achieve. Are you raising money for someone local, if so why does that money need to be raised and who for? Sending depr

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ved children to camp, a food drive for the poor or funding medical treatment for a sick child with no insurance are all philanthropic, newsworthy efforts. Tugging at the heartstrings

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

f readers, listeners and viewers will generate local interest in what you are doing, and incidentally in your business.

You may have an innovative product or service that the communit

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

as a whole would genuinely be interested in hearing about. Perhaps you have a service that will help save the elderly money, a product that a new tax break makes attractive or will s

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ave the environment because it is eco-friendly.

So why are your local media personalities dying to get your Press Release?

First, you will be sending them your Press Release and it w

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ll be clear, to the point and in a format that they want. Straight away you are making their job easy; you have already found them a story and done the initial research for them. It'

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

as if someone made a sale for you for free.

Second, you are providing your local media personality with an opportunity to become directly associated with what you are doing. If this

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

is something to assist the whole community, notify the public of a serious issue or a worthy cause, they themselves become associated with it as do you; it’s a win-win situation.

Thir

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

, if you have positioned yourself as an objective provider of business information in your field, you become very well placed as an industry expert that a local media personality can c

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

all on to lend a story credibility. Experts do not grow on trees and again, you're looking here to gain stealth publicity by association and you need to be perceived as trusted, infor

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ative and reliable.

While not every release you send will get picked up by local editors, be consistent with your efforts and over time you will build credibility and trust with your

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ocal media people – they will look to you as someone they can call on as an expert in a particular area – someone who is reliable and provides clear, accurate information.

Think about

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

who your local media personalities are and what areas they concentrate on and tailor-make your activities with them in mind……has the news just happened or are you going to help make it

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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That's right; a journey of a thousand miles begins with a single step. Too bad a lot of us never get around to taking that first step. Henry Ford helps put it in perspective.

Posters are one of the earliest forms of advertisement. They derived their name from the posts (dividing roads for general public and the horse carriages) to which paper pamphlets using lithographic stone printing were pasted. Posters have been used as a means of visual communication, advertisement and propaganda. They help in creating awareness, inspiring people and mobilizing support or loyalty for a cause. Apart from their functional aspect, posters have gained popularity as a unique and inexpensive form of creative expression, often with immense aesthetic appeal. It is precisely because of this that posters have become prized possessions and collectibles. Posters are also inexpensive decorative items, especially for the young.

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