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As a Publicist and writer, I am constantly called upon to interview subjects for magazine feature and news articles. People always ask me, can you get

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

me published? What they are really asking is, why would the news or feature magazines want a story about me?

Magazines want a story when it is lively,

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

unusual, informative, educational or entertaining and follows the format that the publication uses and the public reads. Before you are interviewed for

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

a print publication, do some advance preparation.

Here are five top tips I can share on what will make your interview outstanding and contribute to a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

reat article.

1. Take responsibility for giving a great media interview. Know exactly what you would like to get across to the reader. Practice steeri

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ng your interview back to your central topic with bridging statements. Bridging statements are used during the interview when you sense that a reporter

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

is veering off course from your chosen message. Examples of bridging statements are, I think your readers would be interested to know, that reminds me

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

f a similar issue, let me just add that, I think you’ll agree, another relevant point is, you are correct in that, but I think I’d add.

2. Send the i

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

terviewer advance information. Include background information on you and your topic. If you know something particularly interesting about the subject,

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

share it in your notes.

3. Be interesting. Use colorful, lively and descriptive wording. Think about the central theme of your article and craft one o

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

two quotes that you can weave into the interview. If you don’t know how to be interesting, study how other people provide great interviews. Start a cl

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

p file and review it often. Think about your work or the information you want to share with the media. What comments could you make that are a lively t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ke on the issues? What unusual or informative perspective can you share? What stories, incidents or statistics back up your news?

4. Use only great ph

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

otographs. Unless you know that the publication is going to do a photo shoot, you will be asked to supply quality artwork to accompany your article. Ne

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

er send a reporter or publicist a photograph representing you or your work unless it is outstanding. You have read magazines, right? When reading your

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

avorite magazine, do you want to read an article with a blurry, dark, or poor resolution photo ? Your excellent photograph should be publication resolu

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ion of at least 300 dpi and open to 5x7 or larger.

5. Subscribe and read. Make a list of the publications that you and your potential clients actually

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

read. Make the list as diverse as possible by including trade, consumer, financial and business publications. Read these publications and take note of

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

the style and content. You will be prepared to participate in excellent media interviews when you fully understand the publication.

In order to give g

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

eat media interviews you must prepare in advance, be a lively and interesting subject and take active steps to guide the interview to keep it on course

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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A logo design, commonly known as a logo, is the graphic element of a trademark or brand, set in a special font or arranged in a particular but legible way. The color, shape, typeface, etc. of a logo should be distinctly different from others on the market. It is a graphic representation symbolizing one’s organization. It is designed for instant identification and can appear on company letterhead and advertising material, and is a way an organization can easily be recognized.

There are many work at home opportunities out there. Do you know how to choose the right one for you?

I'd been living in Japan for a few years after giving up my Police career as a Detective in Melbourne, Australia. I was fluent in Japanese and had done a number of TV programs here in Japan, when my future turned from TV to Radio.

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