Main Subject - Business

Whenever I think my experience can help someone make a better decision, learn something new or contract with an industry leader,

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

I often email a quick testimonial, send off a video or step out in front of a video camera to give them a snapshot of my story th

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

y can use in their marketing.

Every day you come in contact with someone who can promote your business - for free. All you have

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

to do is tell them a story about your experience with their product or service and they'll be happy to relay it to others as a te

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

timonial. Remember, it works both ways. When you give a testimonial, you may be asked back to talk about your experience and your

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

results must match your testimonial.

Step One: Short and Sweet Review

All you need to do is write up a short and sweet review.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Keep it quick and stick to one main point summarized in a few sentences. Mention your expertise in a quote like this:

"As a ____

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

_____, I found your suggestion about __________ to be a key piece of information I needed to _____________________."

Step Two: R

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ecord it

Video or audio testimonials leave a longer lasting impression than written words. Offer to record your testimonial or j

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

st hand it over.

Step Three: Power Signature

Whenever you send a testimonial, include a power signature. Go beyond your name an

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

include any relevant information that supports your connection to the audience: your company name, appropriate title [for some y

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ou may be president, others a speaker or a consultant] and your website. Sending your photo along connects your name with your fa

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e.

Step Four: Send it

Sending the testimonial on your letterhead with a signature is the most formal approach and is the best w

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

hen your letter will be displayed. Follow up with an email that includes an audio or video attachment. Give them approval to use

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

our testimonial, image and media in their press releases, on their site, at their business and in any of their marketing material

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

.

Step Five: Take Action

Now that you know how to write and package testimonials, here are a few ways to take action today.

Se

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

nd a follow up email to a speaker after a presentation summarizing your top takeaways.

Look in your inbox and find an ezine you

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ike, choose to respond to an article with a comment and testimonial on how much you enjoy each issue.

Pick out a few products yo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

u enjoy using, look up the company's contact information and let them know how their products make your life better.

Offer to be

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

a spokesperson - either paid or unpaid.

Track the links from online mentions to your site[s] and blog[s] to measure your success

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.mainsubjects.org.ua/article/33197/mainsubjects-Tell-Me-About-It--Testimonials-As-A-Small-Business-PR-Tool-For-Free-Publicity.html">Tell Me About It - Testimonials As A Small Business PR Tool For Free Publicity</a>

BB link (for phorums):
[url=http://www.mainsubjects.org.ua/article/33197/mainsubjects-Tell-Me-About-It--Testimonials-As-A-Small-Business-PR-Tool-For-Free-Publicity.html]Tell Me About It - Testimonials As A Small Business PR Tool For Free Publicity[/url]

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