Main Subject - Business

Are you getting your name, photo and the name of your business in the newspapers and professional publications? Or are you reading stories about

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

your competition all the time? Do you have a dismal record of getting articles published? How healthy is your media visibility?

It is critica

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

to understand that the media is not in business to promote you or your business. The media’s role is to produce articles of interest to their r

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

eaders. That means you need to provide interesting and relevant information to the journalists so they will want to publish your article. And I

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

would say the most important thing to learn to know is how the media works and what the specific requirements each media has for submitting any i

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nformation to them.

Here is a prescription from your PR Doctor on how to gain healthy media visibility.

+ Be strategic! Develop a strategic in

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

egrated marketing communications plan and include specific media visibility objectives within the plan.

+ Develop a positioning statement for yo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

u and your company and make sure that is a benchmark for all that is done to gain media visibility.

+ Know who you are doing business with in th

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

media. Read the journalists articles, columns, etc. and research their interests, areas of expertise, etc. to learn more bout them. Get to kno

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

w the distribution and the demographics of the readers of the media you are dealing with each time.

+ Prepare & submit well-written letters to

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

he editor and op. ed. pieces for the media where you want increased visibility.

+ Increase your public speaking opportunities at venues where th

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ere will be media coverage.

+ Develop a few short quotes or sound bites to use in public forums covered by the media. Some of these may be of i

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

terest and picked up by the media to use in their articles

+ Develop a consistent message about you and your company that you can “weave into” c

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ommunications with the media.

+ Develop and implement a plan to prepare news releases throughout the year so that you are maintaining contact wi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

h the selected media for increased visibility.

+ Develop relationships with selected editors and journalists by providing them with valued infor

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

mation and items of interest to them and their readers. Compliment and thank them for their work, when appropriate

+ Be strategic in selecting

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

he media to work with so that the media selected provides the best coverage in your target markets.

+ Volunteer to serve on boards of non-profit

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s and to work on their community relations and/or public relations committee.

+ Establish yourself as an expert or authority in a particular sub

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ect matter or field and make yourself available to the media as a resource.

If you want to learn more about this strategic thinking approach to

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

media visibility for you and your company, please contact Glenn Ebersole through his website at www.prdoctor4u.com or by email at jgeprman@aol.co

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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America was s built on self-reinvention, and today’s economy demands it. For the first time in history, employees must learn to manage themselves and take responsibility for their own employment. Even the word “career” is taking on new meaning, as a new generation of employees is moving in and out of multiple careers during their lifetimes.

This article is focuses on the three dimensions of human communication, including the emotional, the physical, and the rational. The best way to make a point is to reach people on each of these three different playing fields of communication. Through the combination of the emotional, the physical, and the rational people can gain a real understanding of the material presented to them.

As an outsourced entity, you should be able to provide your contracted client with numerous reports to prove what tasks have been performed. Additionally, you should be able to prove the time spent on the projects you have contracted to perform.

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Main Subject - Strategic Thinking To Media Visibility - A Healthy Media Visibility Prescription From Your PR Doctor

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