Main Subject - Business

There is always lots of talk in small business and entrepreneur groups about getting Free press. Most want to know how to get plugged into this opportunity,

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

some never jump in and risk rejection and others are rejected again and again and keep on trying without success. A few of the intrepid have earned their suc

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ess by learning how to whip up media frenzy and reap the rewards.

Let’s be clear on this. There is no magic way to get press.

Even PR professionals cannot

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

guarantee that their client’s stories will be picked up by the media.

If you hit the right topic with the right perspective on the right day with the right

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

erson you will be bowled over by the prompt response and the peppering of questions that will ensue in the phone calls you receive.

It’s quite a rush to rea

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ize that someone is so interested in what you sent them that they want to make sure they are the first person to do an interview/story on the topic of your P

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ress Release.

Doing business is about making things happen. These are some of the “happening” ways have the media dancing at your door.

1. Don’t wear yours

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

lf out sending releases to every publication & media outlet you can think of again and again with no result.

2. Choose a targeted list of media and research

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

the stories they run on subjects such as yours. Identify which writers pen stories on topics and in a style you think appeals to your niche market.

3. Don’

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

see a story on a business like yours, write a release on the same topic and send it in thinking they will run yours because they ran the earlier story. It’s

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

already been done. Provide a new perspective and it just might work.

4. If you are going to write your own releases get a friend to read/edit it before you

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

send it. Make sure it’s someone who cares enough to tell you if they think you need to start over again, take a different tact or even suggest that you get s

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

meone else who has a different perspective to write the release.

5. Yes a press release should tell a story but if it’s too much story and not enough fact i

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

t’s not a release. Every release needs to have a news core that the story is fleshed out around. If you are telling a customer’s story get their permission a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

d include a relevant short information piece about them to give credence to the story. Even the reputable no-charge web press release distribution companies

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

on’t distribute it if the content doesn’t meet certain criteria.

6. Skew the odds in your favour by calling up your favourite reporter and asking if you can

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

have a few moments of their time or take them for coffee. Interview them about their work instead of talking about what you want. Find out which topics and

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ssues get them excited. Ask them for help on focusing your information. Be respectful of their time and show your appreciation for any time they can give you

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

.

7. If the first person doesn’t respond, send it to someone else. Not all news people are created equal some are friendlier & more helpful than others. Som

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

, quite rightly, stick to writing on their specialty or special areas of interest only.

Whatever you do, don't take any rejection of your release personally

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.mainsubjects.org.ua/article/33178/mainsubjects-How-to-Rev-Up-the-Media-Engine.html">How to Rev Up the Media Engine</a>

BB link (for phorums):
[url=http://www.mainsubjects.org.ua/article/33178/mainsubjects-How-to-Rev-Up-the-Media-Engine.html]How to Rev Up the Media Engine[/url]

Education verification is an important part of your general employee background check. If you believe that this has lesser importance than a criminal background check, consider the case of Laura Callahan who resigned as Director of the Department of Homeland Security in 2004.

If you can get past family issues, the cost of living, housing, and the thought of being in an undesirable area - the rest is easy.

Writing a note is one of the simplest, easiest and most cost effective ways to build loyalty and retain clients, yet it is the most under utilized marketing tool in business today. Pick up a pen. Write a note and watch the magic begin.

Tags

Links

Main Subject - How to Rev Up the Media Engine

Related Articles: