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Main Subject - Do You Really Need A PR Company?
Facing facts
PR and marketing will help your business become more successful. But the obvious downside of a successful business is that you personally will no longer have as much time to devote to PR and marketing.
But handing it over to someone
PR and marketing will help your business become more successful. But the obvious downside of a successful business is that you personally will no longer have as much time to devote to PR and marketing.
But handing it over to someone
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
else is a risk - how can you be sure that they'll communicate the passion that fired you up to start the business in the first place?
Your choices
-----------
As you grow and find yourself in this position you really ultimately have four c
Your choices
-----------
As you grow and find yourself in this position you really ultimately have four c
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
oices.
1. To grow but still retain control, personally, of all your PR and marketing. It may sound great but this is very stressful and if you're planning on doing your PR full time, then why aren't you running a PR company? It's not impossible,
1. To grow but still retain control, personally, of all your PR and marketing. It may sound great but this is very stressful and if you're planning on doing your PR full time, then why aren't you running a PR company? It's not impossible,
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ut to carry out this option successfully you'll need to be extremely disciplined.
2. To hand over PR and marketing responsibilities to another member or members of staff, and train them up to be responsible for this area.
3. To bring in a PR pro
2. To hand over PR and marketing responsibilities to another member or members of staff, and train them up to be responsible for this area.
3. To bring in a PR pro
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
essional in-house.
4. To employ outside help from a PR company or practitioner.
Let's take a look at what doing your own PR long-term actually involves. Whether you are planning to outsource your PR or not, this will give you a breakdown of the
4. To employ outside help from a PR company or practitioner.
Let's take a look at what doing your own PR long-term actually involves. Whether you are planning to outsource your PR or not, this will give you a breakdown of the
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ifferent tasks involved. You may find that you feel you and your business will be able to handle them no problem, or it may send you into a cold panic where you realise that you'd better start looking around for a PR company pretty damn quick!
Re
Re
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
earch
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This involves keeping up to date with newspapers, websites, trade and professional publications, magazines, radio shows and TV.
Planning your PR strategy
-------------------------
This includes market research into what
--------
This involves keeping up to date with newspapers, websites, trade and professional publications, magazines, radio shows and TV.
Planning your PR strategy
-------------------------
This includes market research into what
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
image you need to project to your potential customers and devising a plan with a suitable timescale. To be honest, even if you have a PR company you'll need to be on top and driving this one.
Building relationships with journalists and editors
Building relationships with journalists and editors
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
>
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This could involve lunches, networking, and going to trade events where you know they will be covering stories. The beauty of doing your own PR is that these contacts are yours and won't be w
This could involve lunches, networking, and going to trade events where you know they will be covering stories. The beauty of doing your own PR is that these contacts are yours and won't be w
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
th-held by The PR company or leave with them when an account executive goes onto their next job.
Writing PR material
-------------------
This could include web pages, press releases, articles for inclusion on your own and other websites (in
Writing PR material
-------------------
This could include web pages, press releases, articles for inclusion on your own and other websites (in
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
exchange for links), articles for the press, newsletters and regular tips and hints for editors. Sometimes the clients still end up doing this even if they have a PR company.
Day to day PR
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Chasing up press releases and phoning
Day to day PR
-------------
Chasing up press releases and phoning
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
journalist with a story; giving interviews; following up past "bites" or interviews to see when article are being published; arranging for photos, links, photographs etc; placing competitions; buying publications and organising cuttings to most ef
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ectively impress potential clients.
And, of course, co-ordinating all the above so that they run smoothly!
Pros and Cons
-------------
Learning How to Do Your Own PR (either individually, or as a team)
--------------------------------
And, of course, co-ordinating all the above so that they run smoothly!
Pros and Cons
-------------
Learning How to Do Your Own PR (either individually, or as a team)
--------------------------------
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
----------------------------
Pros
* You retain control of the way things go.
* The contacts you make are your own and you can build relationships with the press.
* You can portray the passion behind the business much more effectively t
Pros
* You retain control of the way things go.
* The contacts you make are your own and you can build relationships with the press.
* You can portray the passion behind the business much more effectively t
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
han someone who is being paid to do so.
* You and your team will learn skills and unleash abilities along the way that will benefit other parts of your business.
* This is often the cheapest option.
Cons
* Time consuming!
* If yo
* You and your team will learn skills and unleash abilities along the way that will benefit other parts of your business.
* This is often the cheapest option.
Cons
* Time consuming!
* If yo
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
suddenly thrust PR responsibilities on a member of staff who didn't sign up for this when they started it can cause bad feeling.
Bringing a PR Person In-house
--------------------------
Pros
* You'll get all their abilities, contacts and
Bringing a PR Person In-house
--------------------------
Pros
* You'll get all their abilities, contacts and
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
kills - just for you.
* They can immerse themselves in company culture and product much more easily and hopefully be able to communicate that better than someone on the outside.
Cons
* Cost plus all the other risks associated with taking on
* They can immerse themselves in company culture and product much more easily and hopefully be able to communicate that better than someone on the outside.
Cons
* Cost plus all the other risks associated with taking on
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
staff.
Hiring a PR Person or Agency
--------------------------
Pros
* You have access to their contacts
* It frees up your time.
Cons
* This can be a very expensive option and fees can run away unless you watch them carefully.
Hiring a PR Person or Agency
--------------------------
Pros
* You have access to their contacts
* It frees up your time.
Cons
* This can be a very expensive option and fees can run away unless you watch them carefully.
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
You could competing for their time with higher paying clients.
My own opinion?
----------------
I firmly believe that small businesses, while they are small, are the best people to do their PR. It's easier for them to inspire the press with
My own opinion?
----------------
I firmly believe that small businesses, while they are small, are the best people to do their PR. It's easier for them to inspire the press with
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
excitement and the skills you pick up can be phenomenal. And once a relationship with the press has been built it's more effective to bring in more people into the business to carry that on, and keep it yours, than hand it over to an outside party
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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