Main Subject - Business

It’s amazing how powerful a bit of advertising in the press can be. The public seems to take the printed word as the gospel trut

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

h! If you manage to get your work published, you’ll find that your credibility goes up enormously. It’s been proven that covera

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e by the media is more powerful than advertising in the press by 100% at least.

TV shows like “A Current Affair” have a massive

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

influence on people’s perceptions and buying habits. A while ago, one of our clients appeared on “A Current Affair”. He runs a l

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rge mortgage introduction company. After his organization’s phone number was quickly flashed up on the screen, the phones rang h

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

t.

As a result of that TV appearance, they received 10 times as many phone calls for the month and, even some four months later,

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

they are still generating business from that.

Another example is a client who had a unique kind of beauty product. She was luc

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

y enough to appear on a TV morning show.

The same thing happened! Immediately after her number was flashed across the screen, h

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

er phones also rang hot. It even ruined her telephone system.

Another of our clients promotes investment seminars for property

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

uyers. Because he ran ads in the paper each month he was allowed to submit an editorial. The responses tripled each time they adv

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rtised in the press and included an editorial, without fail.

We could give you many more examples that prove how powerful the pr

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ess is!

However it is not easy to get this free publicity. You can submit numerous, even hundreds of press releases before you

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

et published. But it is certainly worth all your time and effort when you do.

To increase your chances of getting published why

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

not consider the following options:

1. Editorial – When you submit a press release which the publication editor thinks is newsw

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

rthy and decides to print it, or perhaps do an interview with you to find out more.

2. Advertorial – If you advertise in a publi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ation they may allow you to put in an advertorial. Take advantage of this offer if it becomes available, as it is a fabulous oppo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

rtunity.

3. Submit articles – Certain magazines ask for articles to be submitted by writers. This is a great opportunity to get

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

your name out there as a creditable authority

Remember when you are conducting a Public Relations campaign that your article has

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

to be NEWSWORTHY, otherwise it has no chance of getting published.

For more information and tips on how we can help you put tog

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ther a fabulous press release, or if you just want a second opinion on one you already have, go to http://www.wordsthatsell.com.a

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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