Main Subject - Business

Along with conventional advertising and below the line activities, organizations and corporate bodies have come to realize that they need to invest in trade shows in order to create maxim

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

um recall for their product or brand name. There are several benefits to participating in a trade show. Some of them are:

A trade show offers the manufacturer a direct platform to intera

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

t with the very people who will be making purchasing decisions. Most purchasing managers of corporations make it a point to attend trade shows relevant to their needs in order to evaluate

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

a wide range of products and services, all under one roof. If offers them variety, at a fraction of the time regular meetings with sales personnel form all those companies ever could. If

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

this is the reason why they visit trade shows, isn’t it obvious that your product or service needs to be showcased in the trade show as well?

Two, trade shows offer all manufacturers a l

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

vel playing field. Of course it may not seem like this as some manufacturers have bigger spaces with far better stalls and displays, but at the heart of it all, a trade show is where conv

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

entional competitors come together to provide the end user with the best possible information to make a purchasing judgement. Three, trade shows provide manufacturers, especially relativ

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ly unknown ones, with a ready-made audience that is focused, targeted and in the best frame of mind to make a purchasing decision. As far as targeted advertising goes, a trade show is by

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ar the most effective way to reach the target audience.

A trade show also allows for demonstrations. Conventional print advertising is not interactive and showing demonstrations on telev

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ision could prove really expensive and not worth the investment. But in a trade show, a demonstrations is almost a pre-requisite. I still remember a heavy machinery trade show I had the o

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

portunity to attend. On one hand, there was company 1 with their range of diggers, back hoes and dump trucks. On the other hand, there was company 2 with their ‘ravor’ range of equipment.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

Elsewhere, company 3 had lined up their state-of-the-art equipment. Being able to see all these equipment on display, performing actual tasks that they were created for gave not only me,

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

but all other purchasing managers there an unforgettable demonstration. You can be sure that when the time to take a decision arrived, we had no problems in picking our personal preferenc

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s!

But not all trade shows are effective. It is a sad part of the competitive world we live I that several fly-by-night operators have entered the trade show industry. Out to make a quic

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

buck, these unscrupulous operators try and organize events and trade shows that neither have a reputation, nor attract manufacturers with one. As a result, the gullible manufacturers who

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

invest time, money and effort in these trade shows, lose a lot. The best way to stay clear of such operators is to stick with trade show organizers who have a proven track record, are re

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

iable and provide you with measurable service.

Online and offline organizations like the National Trade Productions and the Trade Show Exhibitors Association of America (www.tsea.org) of

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ers several tips and guidelines on how you can get the maximum value from your investment in trade shows. By linking organizations and individuals involved with trade shows and the trade

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

events businesses, these associations enable a connected trade show exhibitor’s world where each and every member can learn from the collective experience of all the members. Where applic

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ble or necessary, local chapters also exist and provide the same services to exhibits on a local scale. You can never go wrong if you follow the simple guidelines these associations offer

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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